Paid Media Strategist responsible for developing digital marketing strategies, creating and managing advertising campaigns, optimizing campaigns, building client relationships, analyzing data, and managing advertising budgets at Optimal, a performance marketing agency.

Experienced Public Relations Manager with a proven track record of developing creative pitch campaigns and securing press coverage. Collaborate with SEO team to create high-quality content and develop innovative PR strategies. Manage client communications, conduct PR audits, and assist in training junior specialists.

The Digital Marketing Specialist (Paid Media) will work with the PPC marketing team to build and optimize advertising campaigns on platforms such as Google, Facebook, and Amazon. The role requires analytical skills, creativity, and a growth mentality. Responsibilities include campaign creation, management and optimization, as well as reporting and analysis using tools like Google Analytics and Power BI.