Upland Software makes eleventh acquisition after growing from 3 employees to 300 in 4 years

by Colin Morris
March 14, 2016

announced today it has acquired Hipcricket, a mobile messaging service designed for brands to drive consumer engagement, for an undisclosed amount.

Both companies are based in Austin, with clients across healthcare, non-profit, advocacy, government and education, as well as consumer brands.

Hipcricket, whose product has powered more than 400,000 mobile messaging campaigns, will augment Upland’s existing Mobile Commons application, which is part of Upland’s suite of cloud-based enterprise work management software.

“Mobile Commons and Hipcricket have powered some of the most successful mobile activations in history, from groundbreaking political campaigns to international marketing initiatives,” Upland chairman and CEO Jack McDonald said in a statement. “Their combined strength will enable even greater customer success.”

“With Mobile Commons’ passion for driving amazing outcomes for our enterprise customers, we look forward to ensuring the ongoing success of Hipcricket customers,” said Jed Alpert, SVP and GM of Mobile Commons. “There will be no change in service or support levels for existing Hipcricket customers as we look to deliver even more value.”

Upland Software grew from three employees to 300 between 2011 and late 2015, a period that also saw the company’s $46 million IPO (NASDAQ: UPLD) and the acquisition of 10 other companies.

Editor's note: This story was updated 3/23/16. A previous version incorrectly stated that Hipcricket was Upland Software's eighth acquisition.

Have a news tip for us or know of a company that deserves coverage? Tell us or tweet us @BuiltInAustin.

Jobs at Upland Software

Austin startup guides

LOCAL GUIDE
Best Companies to Work for in Austin
LOCAL GUIDE
Coolest Tech Offices in Austin
LOCAL GUIDE
Best Perks at Austin Tech Companies
LOCAL GUIDE
Women in Austin Tech