Ad Ops Programmatic Specialist
Who you are: Got the perfect mix of technical chops, analytical savvy, and problem-solving superpowers? Spiceworks has the position for you! We’re looking for an Ad Ops Programmatic Specialist to join our team in Austin, Texas. You’ll work closely with Sales, Development, Marketing, and Client Services to inform product enhancement and flawlessly execute and communicate performance of campaigns on and off network. You’ll be engaged in all levels of analysis from data aggregation to reporting to optimization. If you’re a highly motivated, focused team player who can pick up new concepts lightning fast — Spiceworks wants you. Think you’re ready tojoin the team? Apply now!
Who we are: Launched in 2006, Spiceworks is an Austin-based company that’s shaking up the tech space and transforming how products (hardware, software, and IT services) are marketed and sold to millions of IT professionals around the world.
Thousands of tech brands (including Microsoft, Dell, HP, and Rackspace) use Spiceworks to reach and connect with these IT pros. Historically a tough market to reach, vendors love the unique ways Spiceworks helps them connect with this elusive market… so much so that Forbes touted us “the future of media.”
ResponsibilitiesYour day-to-day (as an Ad Ops Programmatic Specialist, you’ll):
- Traffic ads on Spiceworks using multiple ad server technologies
- Ensure campaign implementation is well thought out to best achieve performance and media efficiency goals
- Monitor campaign delivery against impression goals and Key Performance Indicators as established with the client
- Oversee reporting, monitoring, and optimization of campaigns to ensure delivery performance benchmarks are met
- Serve as internal champion and knowledge base for programmatic digital media executions
- Develop and execute pilot strategies for off-network programmatic campaigns
- Deliver insight into the impact of campaign delivery based on inventory constraints, run dates, and targeting expectations
- Contribute to Spiceworks revenue growth by identifying new revenue opportunities and encourage planning teams to implement new and evolving programmatic solutions
- Partner with sales specialists, sales strategists, and client success team to drive performance of campaigns on and off network
- Create ongoing report generation and analyze key business metrics related to off-network programmatic efforts
- Analyze campaign data to identify and capitalize on key drivers of performance from a delivery perspective
- Stay current with industry technology, buying platforms, best practices, and the rapidly changing programmatic landscape
- Work closely with Director of Display Media to implement and support key strategic data-driven initiatives
- Support other areas of advertising operations as needed
Preferred specific knowledge, skills, and abilities:
- Understanding of SPM, CPC, and CPA models
- Experience with technical implementation of private marketplaces
- Strong analytical skills and the ability to make data-driven decisions
- Experience quantifying opportunities and risks
- Expertise in Excel and PowerPoint (specifically, the ability to create charts and graphs based on data analysis)
- Highly organized with excellent follow-through
- Strong written and verbal communication skills. Must demonstrate the ability to communicate the big picture and drill down to supporting details
- Close attention to detail a must
- Strong judgment skills; ability to prioritize in a fast-paced environment
What does it take to do this job?
- 3+ years in the digital marketing and ad technology industry with a strong understanding of the programmatic landscape, existing and emerging ad technologies, ad serving, analytics, enterprise marketing, and big data
- 2+ years working directly with ad technologies such as SSPs, DMPs, DSPs, Ad Exchanges, Ad Servers
- Experience understanding the needs of programmatic buyers and what types of products meet their campaign needs
- Ability to holistically understand a publisher’s digital assets and how they can be mapped to different buyer needs
- Strong project management skills
- Ability to thrive in a fast-paced environment
- High degree of creativity, self-motivation, and drive
- Eagerness to work in a dynamic, rapidly-changing setting
- BS or BA required (advanced degree a plus)
- Occasional travel required