Digital Marketing Manager

| Austin | Hybrid
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We're creating something special here at WP Engine. A new breed of technology company at the intersection of tech innovation and service. To entrepreneurs and intrapreneurs, to marketers and technologists on the front line of driving growth, we're the dedicated partner that provides confidence and peace of mind by delivering any technology and service that will improve your WordPress digital experience. We're the WordPress platform that provides enterprises and agencies the agility, performance, intelligence and integrations they need to drive their business forward faster.

At WP Engine, we recently launched our new brand strategy and campaign. Now we're extending that strategy into a fully integrated, 360o brand experience for our customers and employees. Our website will be front and center, showcasing the ART + SCIENCE of digital experiences that can be created using WordPress + WP Engine.

The Day to Day:

  • We are looking for a dynamic and experienced Digital Marketing Manager to oversee the management and optimization of the WP Engine corporate web presence. In this role, you will manage and oversee the development of our global website strategy, site structure and hierarchy, and ultimately manage the execution of site consolidation plans.This person will have a proven track record in developing a web property that intuitively understands the target audience and enhances their digital user journey. With a background rooted in the web, the ideal candidate will be experienced in a wide range of digital areas including website architecture, requirements writing, SEO, analytics, ad serving, and CMS capabilities. This is a great opportunity for a passionate digital leader to put their expertise to work on a mix of projects.
  • This Digital Marketing Manager will work with a bright group of cross-functional marketing and digital development experts. This role is a pivotal new position, created to further support the growing global brand of WP Engine.
If we were to design the ideal candidate, she or he would look something like this:

DOES THE RIGHT THING. Considers what is right for the customer, right for our teams, right for the company, and is proud of her decisions. Learns from mistakes and empowers others to do the right thing. Encourages trust, transparently shares results, forgives honest mistakes, acts ethically, demands excellence from herself and others, and remains accountable.

IS CUSTOMER INSPIRED. Understands and is grateful for our role in our customers' lives, providing peace of mind, and growing their business and reputation. Looks to turn customers into advocates, earning their loyalty with every interaction.

GETS BETTER. Seeks to be challenged by the most interesting and meaningful work of her career. Is inspired by engaged, passionate people. Celebrates successes and nourishes personal growth and leadership. Supports and develops others, while not forgetting to laugh.

BUILDS TO LAST. Chooses long-term investment over short-term gain. Builds for growth and profitability because financial health sustains us and ensures we're in control of our destiny. Builds lasting relationships with customers, employees, and our communities by making what's important to them important to us.

ASPIRES TO LEAD. Aspires to earn her position in our community through original contribution, sharing expertise, and active participation. Empowers our team to lead and participate in meaningful programs in our company and in their own communities. Supports and engages with our local communities, changing lives, growing, and thriving together.

IS FUN. Yes, we like to have fun here. We hope you'll find it fun too. Otherwise, what's the point?

HAS EXPERIENCE. As someone once said, "Good judgment comes from experience. Experience comes from bad judgment." So, here are a few other things we're looking for:

~ 7- 9 years website experience
~ Direct experience growing mid or large scale websites
~ Deep understanding of experience design, website structure, functionality, and digital standards/best practices
~ Excellent online marketing knowledge, with keen understanding of SEO, SEM and content marketing
~ Proficient in user journey mapping and tracking
~ Expertise in website planning processes and functionality requirements writing
~ Strong project leadership, management, and organizational skills
~ Excellent communication, collaboration, and interpersonal skills
~ Proven ability to inspire great work from others
~ BA/BS required; MBA preferred

Perks and Benefits: 
  • Compensation (We offer market competitive salaries)
  • Stock Options (Every employee is an owner in the company)
  • Health Benefits (100% Paid Employee Medical, Dental, and Vision)
  • 401(k) (Make the most of retirement)
  • Life and Disability Insurance (100% Paid Life, STD, LTD and AD&D)
  • Generous Vacation Time (Who doesn't like time off)
  • Transportation (Downtown parking or commuter reimbursement)
  • Lunch (Provided Monday – Thursday)
  • Gym membership discount

What is Cool About This Job

We’re creating something special here at WP Engine. A new breed of technology company at the intersection of tech innovation and service. To entrepreneurs and intrapreneurs, to marketers and technologists on the front line of driving growth, we’re the dedicated partner that provides confidence and peace of mind by delivering any technology and service that will improve your WordPress digital experience. We’re the WordPress platform that provides enterprises and agencies the agility, performance, intelligence and integrations they need to drive their business forward faster. At WP Engine, we recently launched our new brand strategy and campaign. Now we’re extending that strategy into a fully integrated, 360o brand experience for our customers and employees. Our website will be front and center, showcasing the ART + SCIENCE of digital experiences that can be created using WordPress + WP Engine.

The Day to Day

* We are looking for a dynamic and experienced Digital Marketing Manager to oversee the management and optimization of the WP Engine corporate web presence. In this role, you will manage and oversee the development of our global website strategy, site structure and hierarchy, and ultimately manage the execution of site consolidation plans. * This person will have a proven track record in developing a web property that intuitively understands the target audience and enhances their digital user journey. With a background rooted in the web, the ideal candidate will be experienced in a wide range of digital areas including website architecture, requirements writing, SEO, analytics, ad serving, and CMS capabilities. This is a great opportunity for a passionate digital leader to put their expertise to work on a mix of projects. * This Digital Marketing Manager will work with a bright group of cross-functional marketing and digital development experts. This role is a pivotal new position, created to further support the growing global brand of WP Engine.

Your Expertise and Passion

If we were to design the ideal candidate, she or he would look something like this: DOES THE RIGHT THING. Considers what is right for the customer, right for our teams, right for the company, and is proud of her decisions. Learns from mistakes and empowers others to do the right thing. Encourages trust, transparently shares results, forgives honest mistakes, acts ethically, demands excellence from herself and others, and remains accountable. IS CUSTOMER INSPIRED. Understands and is grateful for our role in our customers' lives, providing peace of mind, and growing their business and reputation. Looks to turn customers into advocates, earning their loyalty with every interaction. GETS BETTER. Seeks to be challenged by the most interesting and meaningful work of her career. Is inspired by engaged, passionate people. Celebrates successes and nourishes personal growth and leadership. Supports and develops others, while not forgetting to laugh. BUILDS TO LAST. Chooses long-term investment over short-term gain. Builds for growth and profitability because financial health sustains us and ensures we’re in control of our destiny. Builds lasting relationships with customers, employees, and our communities by making what’s important to them important to us. ASPIRES TO LEAD. Aspires to earn her position in our community through original contribution, sharing expertise, and active participation. Empowers our team to lead and participate in meaningful programs in our company and in their own communities. Supports and engages with our local communities, changing lives, growing, and thriving together. IS FUN. Yes, we like to have fun here. We hope you’ll find it fun too. Otherwise, what’s the point? HAS EXPERIENCE. As someone once said, "Good judgment comes from experience. Experience comes from bad judgment." So, here are a few other things we’re looking for: * 7- 9 years website experience * Direct experience growing mid or large scale websites
* Deep understanding of experience design, website structure, functionality, and digital standards/best practices
* Excellent online marketing knowledge, with keen understanding of SEO, SEM and content marketing
* Proficient in user journey mapping and tracking * Expertise in website planning processes and functionality requirements writing
* Strong project leadership, management, and organizational skills
* Excellent communication, collaboration, and interpersonal skills
* Proven ability to inspire great work from others
* BA/BS required; MBA preferred

The Perks & Benefits

* Compensation (We offer market competitive salaries)
* Stock Options (Every employee is an owner in the company)
* Health Benefits (100% Paid Employee Medical, Dental, and Vision)
* 401(k) (Make the most of retirement)
* Life and Disability Insurance (100% Paid Life, STD, LTD and AD&D)
* Generous Vacation Time (Who doesn’t like time off)
* Transportation (Downtown parking or commuter reimbursement)
* Lunch (Provided Monday – Thursday)
* Gym membership discount

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Location

WP Engine is on the corner of 5th and Lavaca, blocks away from the Colorado River and Congress Avenue.

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