Director of Marketing

The Company

Advances in artificial intelligence, machine learning and cloud computing are creating massive change.  Automation is exponentially increasing productivity and drastically reducing cycle times.  Despite all this technology, human intelligence is more valuable than ever. There are an endless array of human-sourced processing and judgement needs that exist where technology isn’t a viable option.  That’s where we fit. 

Alegion delivers human-in-the-loop automation solutions focused on helping companies process large volumes of work that require human intelligence.  From human-sourced training data used to train artificial intelligence and machine learning systems to real-time moderation of user generated content, Alegion provides rapidly deployable solutions ideally tailored to fulfill today’s human intelligence needs.  

The Technology

Alegion’s Cloud Labor Platform distributes work to crowdsourcing marketplaces, such as Amazon’s Mechanical Turk, for fulfillment. Alegion’s advanced technology provides exceptional data quality, predictable linear pricing and unlimited scale to process large volumes of data-intensive tasks.

The Opportunity

As a key member of the Alegion Team, you will be responsible for the overall marketing strategy definition and plan execution.  This is a hands-on leadership role responsible for all aspects of our overall marketing strategy, including demand generation, content marketing, social, branding, PR, events and digital marketing.  We need a proven and innovative leader with experience in building and scaling a marketing organization from zero.  This role will be instrumental to helping achieve revenue goals and building brand awareness.  We are a fast-moving organization, so your B2B marketing background and startup expertise will be required to fuel our growth.

Does this sound like you?

• You excel in all facets of B2B marketing – strategy & tactics
• You’ve successfully built a marketing organization at a startup
• You can deliver highly targeted, successful lead generation programs in your sleep
• You can talk-the-talk & walk-the-walk with current marketing technologies
• You can work easily with anyone and you build relationships quickly
• Details are your specialty – nothing falls through the cracks
• You are highly resourceful and can move mountains with ease
• You have superlative communication skills, both written and verbal
• No job is too big or too small – you like to roll-up your sleeves and do whatever it takes
• You thrive in fast startup environments

Key Accountabilities

· Develop the annual marketing plan and the strategies, tactics, and resources necessary to achieve stated company goals

· Establish success metrics, communicate results, monitor performance and refine as necessary.

· Build, develop, and manage a marketing team capable of carrying out the necessary marketing strategies and tactics.

· Design, develop, and refine workflow processes, including marketing automation and campaign management

· Collaborate with Sales to optimize the sales pipeline and deliver sales enablement materials

· Manage all aspects of content marketing, social, branding, PR, events and digital marketing

· Build, manage and monitor the Marketing budget

Qualifications

• Currently serving as a Director or Sr. Director of Marketing
• 7-12+ years of relevant B2B marketing experience
• Startup experience is required
• Bachelor’s degree; MBA is a plus
• Proficiency in a wide-range of common marketing tools (analytics, optimization, ad mgmt, email mktg, automation, etc)
• Previous experience within a software or SaaS organization
• Proven track record of funnel management
• Ability to work in a fluid environment and can adjust priorities on-the-fly
• Data-driven with the ability to translate metrics to insights
• High aptitude and understanding of technology
• Self-starter and ability to thrive in a fast-paced environment
• High level of integrity and follow through
• Strong leadership skills and ability to mentor others
• Thoughtful and methodical in organizing priorities and tasks daily
• Impeccable written and verbal communication skills
• Strong collaboration and relationship management skills