Influencer Marketing Specialist

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Mission

Work with the marketing team to create, manage, and support paid influencer programs. The role will need to define target industry segments to go after and aggressively pursue the top influencers within each vertical.

Outcome: Help build a robust, modern influencer marketing engine focused on growing enterprise sales
Outcome Measures
  • Drive demand generation for Tenfold’s influencer marketing department and provide the sales teams with Marketing Qualified Leads and Opportunities
  • Drive our next phase of B2B paid influencer marketing
  • Develop product-specific influencer programs that align with overarching marketing strategy to drive awareness, acquisition and retention in key communities and markets by leveraging the influencers’ audiences and voice/reach
  • Create project plans, champion integrated marketing support, develop schedules and manage influencers to completion
  • Own individual influencer campaigns and build lasting relationships who will turn into brand advocates for us within their specific verticals/audiences
  • Segmentation work from test strategies and execution, analysis and recommendations on most effectively marketing to specific segments
  • Work with marketing team to plan and execute paid influencer marketing programs
  • Track influencer results at key milestones to ensure requirements are met by deadlines
  • Brand program support may include customer lifecycle analysis and overhaul, promotion planning, events, mobile product support, etc.
  • Work with our Sales Team and Partners to coordinate partner data maintenance and collection to help with future influencer marketing campaigns
Competencies
  • 1-3 year’s experience in influencer marketing, brand management, integrated marketing, research, brand strategy design and/or implementation
  • Ability to communicate, collaborate and influence effectively with different influencers across various verticals; including executive team members
  • Effective communication and team facilitation skills are an absolute requirement for this role
  • Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
  • Self-starter with the ability to multi-task and meet deadlines while still paying attention to details and executing flawlessly
  • Strong project management skills
  • Strong written and verbal communication skills
  • Solid understanding of content and creative production processes in a paid influencer marketing environment
  • Experience using marketing automation software for tracking and managing development efforts a plus
  • Strong critical thinking and analytical capabilities, particularly in customer segmentation and modeling
  • Strong cross functional skills with ability to partner and collaborate across all areas of organization depending on influencers’ performance
  • Excellent oral and written communications skills
General Values and Capabilities
  • Customer obsession: constantly seeks to better his/her knowledge of the customer, their problems and challenges, how our solution fits (or doesn’t fit)
  • Champion to the marketing team
  • Constant improvement of influencer marketing campaigns
Competencies that are table stakes
  • B2B SaaS experience
  • Track record leading a team that builds and ranks keywords to B2B teams
  • Has led teams through complex operational decisions
  • Understands process and sees value in automation and efficiency
General values and capabilities that are table stakes
  • Strategic thinker
  • Strong sense of urgency
  • Strong operationally-savvy problem solver
  • Bold
  • Innovative, out of the box thinker
  • High EQ
  • Self aware
  • Entrepreneurial mindset
  • Empowers and develops others
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Location

We are close to UT Campus with a couple of nearby restaurants like Pluckers, Fricano's Deli (great sandwiches), Friedmans BBQ, and Raku Sushi.

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