Manager, Paid Search and App Store Optimization
We are looking for an experienced SEO/ASO marketer and leader to join the AdAction team in our quickly expanding Austin, Texas office. The candidate for Manager, Paid Search and ASO should be a strategic, metrics-driven, and enthusiastic solution-driver who works well in a collaborative, fast-paced team environment. With a proven understanding of both mobile and ASO/SEO marketing, this role is responsible for developing and executing paid media campaigns, driving revenue, and expanding our ASO offering to our growing list of amazing clients, including Zynga, Yelp, Electronic Arts, Uber, and many others.
RESPONSIBILITIES
- Develop paid and ASO media strategies for various mobile app clients across Google.com, AdMob, YouTube, and iOS/Android app stores.
- Collaborate with Business Development and Account Management to achieve the ideal performance partnership with each advertiser.
- Manage the real-time bidding strategy of campaigns across traffic sources, utilizing data, targeting, and optimization tools.
- Measure and report performance of digital marketing campaigns and assess against ROI targets.
- Provide client-facing reporting, clear communication regarding campaign performance, and identify scalable opportunities.
- Participate in client interactions, as expert in media buying execution and marketing analytics and measurement, leveraging internal and external tools.
- Test new creative approaches and technologies, and seek out continuous improvement for content creation.
- Participate in weekly status calls, quarterly business reviews, and annual meetings, as needed.
- As appropriate, represent AdAction at designated trade shows and conferences.
- Oversee the daily monitoring of budget and performance of campaigns across each platform.
- Oversee margin management across campaigns.
- Act as a thought leader for the media group, around all things Google and App Store Optimization, staying on the pulse of trends, changes, and best practices.
- Lead search and SEO efforts for AdAction’s paid and owned media presence.
EXPERIENCE & QUALIFICATIONS
- Minimum of 5 years experience in media strategy and/or media planning and buying.
- BA/BS degree required.
- Expertise in current Search Engine Marketing (SEM), experience with mobile app marketing a plus.
- Demonstrated ability to synthesize complex campaign requirements into clear media proposals.
- Thorough knowledge of the dynamics of media.
- Strong written, verbal, and presentation skills.
- Ability to work in a team structure that fosters collaboration.
- Solid computer skills and proficient experience with MS Excel, Tableau, and PowerPoint.
- Positive, energetic, and motivated personality.
- Must be accountable.
- Enthusiastic about the mobile app space.
- Energetic and passionate about your career.
- Must be results-oriented and possess an entrepreneurial spirit that thrives in a demanding, fast-paced work environment.
BENEFITS AND COMPENSATION
We offer a flexible work schedule, including generous PTO, and a benefits package including health, dental, matching 401k, and vision insurance. Starting salary to be determined commensurate with qualifications and experience.