Manager, Paid Search and App Store Optimization

| Austin | Hybrid
Sorry, this job was removed at 9:59 p.m. (CST) on Monday, July 10, 2017
Find out who's hiring in Austin.
See all Marketing jobs in Austin
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.
POSITION SUMMARY

We are looking for an experienced SEO/ASO marketer and leader to join the AdAction team in our quickly expanding Austin, Texas office. The candidate for Manager, Paid Search and ASO should be a strategic, metrics-driven, and enthusiastic solution-driver who works well in a collaborative, fast-paced team environment. With a proven understanding of both mobile and ASO/SEO marketing, this role is responsible for developing and executing paid media campaigns, driving revenue, and expanding our ASO offering to our growing list of amazing clients, including Zynga, Yelp, Electronic Arts, Uber, and many others.

RESPONSIBILITIES

  • Develop paid and ASO media strategies for various mobile app clients across Google.com, AdMob, YouTube, and iOS/Android app stores.
  • Collaborate with Business Development and Account Management to achieve the ideal performance partnership with each advertiser.
  • Manage the real-time bidding strategy of campaigns across traffic sources, utilizing data, targeting, and optimization tools.
  • Measure and report performance of digital marketing campaigns and assess against ROI targets.
  • Provide client-facing reporting, clear communication regarding campaign performance, and identify scalable opportunities.
  • Participate in client interactions, as expert in media buying execution and marketing analytics and measurement, leveraging internal and external tools.
  • Test new creative approaches and technologies, and seek out continuous improvement for content creation.
  • Participate in weekly status calls, quarterly business reviews, and annual meetings, as needed.
  • As appropriate, represent AdAction at designated trade shows and conferences.
  • Oversee the daily monitoring of budget and performance of campaigns across each platform.
  • Oversee margin management across campaigns.
  • Act as a thought leader for the media group, around all things Google and App Store Optimization, staying on the pulse of trends, changes, and best practices.
  • Lead search and SEO efforts for AdAction’s paid and owned media presence.

EXPERIENCE & QUALIFICATIONS

  • Minimum of 5 years experience in media strategy and/or media planning and buying.
  • BA/BS degree required.
  • Expertise in current Search Engine Marketing (SEM), experience with mobile app marketing a plus.
  • Demonstrated ability to synthesize complex campaign requirements into clear media proposals.
  • Thorough knowledge of the dynamics of media.
  • Strong written, verbal, and presentation skills.
  • Ability to work in a team structure that fosters collaboration.
  • Solid computer skills and proficient experience with MS Excel, Tableau, and PowerPoint.
  • Positive, energetic, and motivated personality.
  • Must be accountable.
  • Enthusiastic about the mobile app space.
  • Energetic and passionate about your career.
  • Must be results-oriented and possess an entrepreneurial spirit that thrives in a demanding, fast-paced work environment.

BENEFITS AND COMPENSATION

We offer a flexible work schedule, including generous PTO, and a benefits package including health, dental, matching 401k, and vision insurance. Starting salary to be determined commensurate with qualifications and experience.

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • Starting Work on Greenfield ProductsLanguages
    • ReactLibraries
    • SpringFrameworks
    • Vue.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • RedshiftDatabases
    • Amazon Web ServicesDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • AsanaManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • Outreach.ioLead Gen

Location

We are in SW Austin, only 15 minutes from the best restaurants and bars on Rainey Street.

An Insider's view of AdAction

What are some social events your company does?

We pride ourselves on building strong relationships with team members outside of the office. Everything from volunteer events to happy hours for new hires, there's always something on the calendar that promotes team building. Our big event is the annual retreat, which is how we bring our Austin and Denver offices together in a fun setting.

Seth

Business Intelligence Analyst

What projects are you most excited about?

Over the last year, our BI team has built data infrastructure that allows Account Managers to be as strategic as ever. With new ad units and inventory continuing to evolve, it excites me seeing how this improvement is facilitating the recommendations we make to advertisers to maximize scale and ROAS.

Sarah

Director, Strategic Accounts

How has your career grown since starting at the company?

Since starting at AdAction, my career has grown significantly. Initially starting out on the AdOps team, I entered the Action360 program and got the opportunity to learn the Ins and Outs of the company and Account Management team. Fast forward to now and I've just hit my one year anniversary as an Account Manager!

Matt

Strategic Account Manager

How would you describe the company’s work-life balance?

Work-life balance at AdAction is amazing! As a father of 2, I have a lot of commitments outside the office. Everyone has clear individual & dept. goals and as long as you are achieving those you can structure your day to ensure you don't miss the important things in life. In my 5+ years here I've never missed a single event my kids are involved in.

Jason

Senior Business Development Manager

What are AdAction Perks + Benefits

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
New hires receive a home office stipend to set up their home office and are not required to come into the office if they work better remotely.
Diversity
Mean gender pay gap below 10%
Diversity employee resource groups
AdAction has a women's group which has a mentorship program and other company sponsored learning events.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
AdAction's Flexible Spending Account helps employees cover out-of-pocket medical expenses with pre-tax contributions.
Disability insurance
AdAction offers long term disability insurance that covers up to 60% of an employees salary for up to 11 weeks.
Dental insurance
AdAction covers 70% of employee and dependent premiums for dental coverage.
Vision insurance
AdAction's vision insurance plan provides 100% of premiums covered by the company.
Health insurance
AdAction's health insurance plan with UHC covers 70% of premiums for employees and their families. Employees are given three plan options to best fit their needs.
Life insurance
Wellness programs
We provide an annual $500 wellness stipend to ensure employees are living their best life.
Mental health benefits
We provide access to an EAP program for employees needing help in any aspect of life.
Financial & Retirement
401(K)
401(K) matching
AdAction's 401(k) retirement plan matches 100% of employee's contributions up to 6% of their annual base salary, with immediate vesting for matched contributions.
Child Care & Parental Leave Benefits
Generous parental leave
AdAction offers up to 16 weeks of paid parental leave.
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Employees are eligible for up to 4 weeks of PTO annually. Coupled with our flexible work from home policy, employees are able to really take the time off they need to do whatever they please.
Paid volunteer time
Paid holidays
All employees are granted paid time off to observe all major holidays.
Paid sick days
Office Perks
Company-sponsored outings
AdAction really values team outings, so we have a minimum of one unique outing each month! That's on top of happy hours, volunteer events, holiday parties and our annual all-inclusive staff retreat.
Free snacks and drinks
AdAction has a fully-stocked kitchen with unlimited granola bars, snacks, fruit, coffee, and LaCroix! We also have some essential lunch items like PB&J for days employees are in a pinch for a meal.
Some meals provided
AdAction provides a weekly catered lunch on Thursdays.
Company-sponsored happy hours
Whether welcoming a new employee or taking advantage of some nice weather, AdAction loves to get together for some apps and craft brews!
Onsite office parking
No need to worry about where to park at AdAction! We have a parking lot which is completely free and it also backs up to a major RTD station for those wishing to take the train in.
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
All new hires (whether fully remote or not) are offered a $1,000 stipend to set up their home office.
Onsite gym
Professional Development Benefits
Job training & conferences
AdAction offers a $1500 annual L&D stipend to help employees learn and advance their careers.
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Paid industry certifications

More Jobs at AdAction

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about AdActionFind similar jobs like this