Manager, Search Marketing Analytics and Data Insights

| Austin | Hybrid
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About Us:

Have you ever had the opportunity to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories? 

That is what we do here at HomeAway.com, an Expedia Inc. company. We are the leading vacation rental website in the world with more than one million online bookable vacation rentals. Our mission is to make every vacation rental in the world available to every traveler in the world through our online marketplace and we're committed to helping families and friends find the perfect vacation rental to create unforgettable travel experiences together.

Job Description:The HomeAway Analytics and Data Insights team is looking for an analytical and technically skilled leader to join our team. This position will be responsible for leading an analytics team that supports the global search engine marketing and programmatic traffic acquisition (SEM/PTA) teams. S/he will continue to raise the bar for the analytics function and will be a thought leader on data mining and analysis to develop insights that can materially improve our marketing investment decisions. This leader will evolve the existing team, and mentor analysts in supporting the SEM/PTA teams globally on their key initiatives.

This role reports to the head of the marketing and corporate analytics team and requires an individual with excellent statistical and analytical abilities and a deep knowledge of performance marketing and data engineering. The successful candidate will be a key partner to the SEM/PTA leaders and will use their out standing business acumen to align on priorities and consult on key decisions.

Responsibilities:

  • Provide recommendations to theSEM/PTA teams on how to improve and drive marketing efficiency
  • Develop new and innovative analyses to inform PTA roadmap as well as SEM decisions
  • Inform new modeling projects to improve our ability to synthesize and extract insights from large volumes of data
  • Work with the data engineering team to create world class reporting solutions
  • Present findings and visualize data to a wide range of stakeholders 
  • Respond to ad hoc analytical questions from key partners re: marketing effectiveness
  • Identify and scope new A/B/multivariate testing opportunities in marketing and advance our measurement of these tests
  • Collaborate with cross-functional teams globally and drive results that meet requirements
  • Prioritize and work independently with minimum guidance

Required qualifications:

  • 7+ years work experience in performance/growth SEM marketing analytics
  • 4+ years experience managing teams
  • Degree in an analytical field (e.g.Mathematics, Statistics, Computer Science, Engineering, Economics, or Econometrics)
  • Proven track record of solving complex business problems and communicating easily understood recommendations to teams for implementation
  • Proficiency with SQL, SAS, R (or similar tools)
  • Strong working knowledge of marketing metrics, attribution models, and advanced experimentation
  • Excellent presentation, written, and verbal communication skills

Preferred qualifications:

  • Masters or Ph.D. in a relevant field
  • Background in consulting or relevant area –travel, real estate
  • Familiarity with eCommerce, web analytics and big data and visualization platforms (egs: Datameer, Google Analytics, Adwords,Tableau, Micro Strategy)
  • Flexible and enthusiastic and ability to deliver results in a constantly-evolving environment
  • Driven to innovate in the marketing analytics space
  • Passion for data-driven business decision making and ability to thrive in a large matrix organization

Benefits:

  • Competitive health and insurance benefits
  • Competitive salary
  • Annual target bonus or commission
  • Paid vacation and sick time
  • Vacation rental on a yearly basis (taxable benefit)
  • Employee Stock Purchase Program
  • Free snacks and beverages
  • Frequent company update talks with our leadership team
  • Free listing on HomeAway.com
  • Electronic, adjustable stand-up desk
  • Discounted Metro & Rail pass
More About HomeAway.com, Inc:

HomeAway, Inc. (an Expedia Brand) based in Austin, Texas, is the world's leading online marketplace for the vacation rental industry, with sites representing more than one million paid listings of vacation rental homes in 190 countries. Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio includes the leading vacation rental websites HomeAway.com, VRBO.com andVacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com inFrance; HomeAway.es and Toprural.es in Spain; AlugueTemporada.com.br in Brazil; HomeAway.com.au and Stayz.com.au in Australia; Bookabach.co.nz in New Zealand and HomeAway.asia 

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Location

Expedia Group has three offices in the Austin area with a 16-story building now open in the Domain.

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