Senior Manager, Growth Marketing

About Us:

Have you ever had the opportunity to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories? 

That is what we do here at HomeAway, an Expedia Inc. company. We are the leading vacation rental website in the world with more than 2 million properties listed. We have millions of visitors to our site per year and serve more than one million page views per month. Our mission is to make every vacation rental in the world available to every traveler in the world through our online marketplace and we’re committed to helping families and friends find the perfect vacation rental to create unforgettable travel experiences together.

The Opportunity:

An exciting opportunity has arisen at HomeAway for a Senior Manager, Growth Marketing to lead the Americas trading and performance monitoring team. This is a leadership role, reporting to the Global Sr Director of Trading & Performance Monitoring, Growth Marketing, and will be accountable to drive growth and return-on-investment for all performance channels in HomeAway’s North and South American markets.

Working in partnership with other regional and cross-functional leaders, the Americas Manager/Senior Manager of Trading & Performance Monitoring will have a high degree of autonomy, whilst managing and developing a team of Analysts looking after the performance of our growth marketing channels. Background and experience in digital marketing and analytics is required, along with technical expertise of performance marketing channels. The successful candidate will be highly data-driven, customer-centric with a proven track record of driving growth within an e-commerce environment.

Responsibilities include, but are not limited to the following:

- Complete accountability for Americas growth marketing performance ensuring that it meets and/or exceeds the main target KPIs; both from a growth and ROI (Return-On-Investment) perspective

- Daily trading and performance monitoring for all Growth Marketing Channels (SEM, SEO, Affiliates, META, Display, Email, and apps)

- Co-own (with finance team) the forecasting process and implementation for all Growth Marketing Channels

- Ensure effective budget management across all Growth Marketing channels

- Analyze, interpret, and communicate all key business metrics to senior management

- Develop and implement large-scale Growth Marketing strategies across all super regions to maximize revenue and ROI for all Growth Marketing Channels

- Hire and direct management of a team of marketing analysts, and contributing to their ongoing development and career progression

- Coordinate with Retail & Destination Management teams to align on tactical implementations and ensure that regional and destination level performance is in line with the objectives set out for the channel

- Cross-team coordination to ensure consistency of messaging and user experience; work closely with other internal international teams to report on and share best practices

To be successful the candidate will bring the following qualifications:

- Extensive online marketing expertise; with a minimum of 5 years’ experience in multiple performance marketing disciplines, actively managing multi-million dollar programs through SEM and programmatic platforms

- Very strong financial modeling and report building skills with a passion to then communicate out insights and findings from these models/reports

- Highly analytical and methodical with a problem-solving approach; must be metric focused and embed a test-and-learn culture and data driven decision making

- A proven record of delivering WoW improved performance within an e-commerce driven environment

- A collaborative approach and ability to interact with cross-functional teams including engineering, marketing, finance, and product

- BA or BSc degree level qualifications, ideally with a Marketing, Business Management, or Finance major; MBA qualification a plus

- Fluent English, other languages are a plus

What do we have to offer?

- Competitive health and insurance benefits

- Competitive salary

- Annual target bonus or commission

- Paid vacation and sick time

- Vacation rental on a yearly basis (taxable benefit)

- Employee Stock Purchase Program

- Free snacks and beverages

- Frequent company update talks with our leadership team

- Free listing on HomeAway.com

- Electronic, adjustable stand-up desk

- Discounted Metro & Rail pass

- Casual dress

- Discounted pass for Metro (Rail & Bus)