Marketing Manager, Campaigns

| Austin
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Description

NSS Labs, Inc. is the global leader in operationalizing cybersecurity. Through continuous security validation and global threat discovery and automation, NSS Labs empowers enterprises to reduce the operational burden of cybersecurity and address crucial gaps in their cybersecurity efforts. Informed by our experience and strong foundation of security product validation, NSS Labs offers CAWS, a cyber threat protection platform that provides businesses with visibility into the cyber kill chain and automated insights into active threats. With global visibility into active threats and vulnerabilities, CAWS delivers a unique cyber risk rating that makes cybersecurity measurable and helps enterprises focus their resources in the areas that make the most difference. 

Combined, this information enables businesses to continuously monitor and respond to threats, strengthen their cybersecurity posture, and have confidence that they are appropriately securing the enterprise. CISOs, security operations teams, threat researchers, and information security professionals from many of the world's largest and most demanding enterprises rely on trusted insights from NSS Labs. For more information, visit www.nsslabs.com.

NSS Labs is seeking a Manager for our Marketing Campaigns, SEO, and SEM projects. Specifically, this person will become the single POC to drive consistency across our content and messaging for Social, SEM (SEO/PPC), Integrated Campaigns and Targeted Events. This person will also project manage across these functions to keep the team on track with the different campaigns running (social, email, nurture), help identifying the gaps and collaborate with the right stakeholders to drive a seamless, targeted campaigns. 

Key Responsibilities:

  • Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
  • Drive consistency across the content and messaging for Social, SEM (SEO/PPC), Integrated Campaigns and Targeted Events.
  • Manage both on-page SEO and off-page SEO for the company.
  • Working closely with external agencies to drive PPC for accelerating brand awareness and amplification of product positioning.
  • Create shareable content appropriate for specific networks to spread both our brand and our content.
  • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
  • Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
  • Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
  • Drive consistent, relevant traffic and leads from our social network presence.
  • Explore new ways to engage and identify new social networks to reach our target buyers.
  • Track, measure, and analyze all initiatives to report on social media ROI.
  • Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
  • Manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions.
  • Manage the strategy and setup of all paid campaigns.
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
  • Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
  • Help craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
  • Define, track, and communicate key performance indicators and success metrics to clients.
  • Identify and implement opportunities for optimization, including but not limited to advertising creative and landing page optimization, bid management, and budget allocation.
  • Leverage statistical & predictive analysis and let data guide campaign decisions. 

Requirements:

  • BA/BS degree or equivalent work experience.
  • Active and well-rounded personal presence on social media, with a command of each network and their best practices.
  • Thorough knowledge of search ranking and optimization factors and key algorithm updates.
  • Market and industry experience with data-driven SEO analysis and optimization.
  • Industry experience with web analytics, A/B testing, and inbound marketing tactics.
  • Rich hands-on experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
  • Overall experience and skills include Adobe Creative Suite, demand generation marketing, inbound marketing, and blogging.        
  • Cyber security / threat intelligence / business risk background and industry experience a plus.

At NSS Labs, we hire innovative and talented individuals with a passion for leading-edge technology. We have a culture of innovation, where quality, originality, and “thinking outside the box” are encouraged. Our leadership fosters professional growth and support, all within a fast-paced environment.   

Located in Austin, Texas, NSS Labs offers its team members competitive compensation, medical and dental, and 401(k) benefits. If you feel you have the passion, dedication, and expertise that match our unique company, apply to join our team!

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Location

We are located in the beautiful Barton Creek greenbelt with easy access to walking/hiking trails and bike paths and just a 10 min., drive to downtown.

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