In this newly created position, the Marketing Programs Coordinator will design, communicate, monitor, and continually improve integrated campaigns that directly support the company's pipeline goals. The position requires a highly motivated, proactive, project manager, and personable individual who will be responsible for a variety of marketing programs that support demand generation and growth of the company.

Responsibilities

• Coordinate integrated marketing plans and programs to support demand generation for enterprise monitoring and analytics software sales.
  
• Work closely with marketing and direct sales teams to manage campaigns and communicate about campaigns, provide guidance, and interpret feedback on how to improve future programs.
• Execute and manage digital advertising programs through multiple marketing channels, including website, online advertising, email, social media, etc.
• Manage projects and relationships with agencies, vendors, partners, etc. within a cross-functional team to ensure campaign execution.
• Leverage Vyopta presence at industry/conference events as part of overall lead generation plans.
• Report on campaign analytics, success and optimization to continually improve performance.
• Partner with Demand Generation Manager to assist with email campaigns to reach, engage, and nurture prospects, customers, and partners.

Requirements

• Bachelor’s degree in marketing, communications, business, public relations, or advertising PLUS 1-2 years experience executing successful marketing programs.
  
• Experience developing, executing, and measuring B2B demand generation campaigns.
• Exposure to an enterprise B2B marketing environment in technology.
• Experience with MarTech tools including Salesforce.com and marketing automation tools (i.e., HubSpot, Marketo, etc.).
• Experience in project management and leading outside agencies/vendors.
• Successful track record of managing lead nurture programs, creating content on demand, and articulating creative direction.

Nice to Haves

• MBA degree from an accredited institution.
• Exposure to the video/unified communications industry.
• Experience in a startup environment.
• Adobe Creative Suite experience.

About you

• You are naturally curious.
  
• You can thrive in a self-directed environment and be comfortable in the gray.
  
• Strong writer and a powerful communicator.
  
• You love the opportunities presented in a fast-growth, fast-paced company.
  
• You know how to work in startup mode. You’re able to remain adaptable, flexible, and work cross-functionally in a matrixed environment.

• Mission-driven, values-based tech startup culture
  
• 100% company paid individual medical & dental insurance coverage
  
• 401(k)
  
• Market competitive compensation packages
  
• Flexible PTO and sick, plus holidays
  
• Fun and casual office environment located on the Barton Creek Greenbelt
  
• Office amenities include a pool table, co-working and lounge areas, and snacks!
  
• Free office parking
  
• Weekly bring your dog to work day
  
• Lunch and learn opportunities for continued education and career development