Paid Media Specialist
- Help manage the day‐to‐day execution and optimization of paid search, social, and display campaigns across Adwords & Bing
- Conduct deep daily analysis to determine campaign effectiveness and identify opportunities
- Build campaigns, conduct keyword and audience research, review and edit ad creative/copy, and manage budgets/bids to maximize return across keywords and audiences
- Audit and QA campaign buildouts, settings, and structures to ensure nothing slipped through the cracks
- Structure, launch, analyze, and report on landing page testing to drive improved conversion across channels
- Provide regular reporting and performance updates to communicate successes, inconsistencies, under‐performance, or any other campaign related metrics
- Continuously improve performance through testing, leveraging campaign analytics
- Create and test various ad units in collaboration with creative teams
- Create opportunities through staying current with new channels, software, and industry best practices
- 2+ years of relevant experience managing paid search, paid social, or display campaigns
- Knowledge of Google Adwords, Bing Ads, and/or Facebook Ads Manager
- Good understanding of MS Excel
- Experience with web analytical tools such as Google or Adobe Analytics
- Experience with A/B creative and landing page testing
- Strong analytical and problem‐solving skills
- A detail oriented personality who knows that the little things are what make or break campaigns
- Accountability and ownership for your own work
- Up‐to‐date knowledge of the latest trends and best practices in paid media
- Ability to work well in high pressure situations and maintain a positive demeanor
- Proven track record for being a fast learner who is constantly striving to find a more efficient way to complete a task
- Competitive salary and benefits
- Generous paid time off
- Passionate, high-achieving teammates excited to help you succeed and learn
- Our own space on the top floor of a downtown building
- A team meal every week and access to our fully stocked kitchen
- Transportation stipend
- Education stipend