Who You Are

You love people. After all, the art of partner marketing is all about creating experiences that your partners will remember and talk about with their customers and colleagues.

You are a connector. You look for opportunities to put people together so they can form new relationships and you aggressively look to broaden your own network within the company.

You know that the key to being effective in any role is understanding who the various internal and external stakeholders are, so you work hard at it.

You are a communicator.  Let’s be honest. If you’re not clearly communicating what you’re trying to do (whether it’s internally or externally), you’re going to fail. So, you work at it.  You are a great writer, you use visuals, and you are comfortable talking to a group, inspiring them to action.

You also LOVE data. You know that the numbers aren’t always the whole truth, but they give you insights, reduce uncertainty and can help define the best course forward.

You’re not afraid of math or statistics. You know how to use Excel - well. You are an execution fiend. You prioritize relentlessly as you see the connection between what you are doing today and what will (or will not happen) in a week, a month, or a year. You see the dominoes and you know which ones need to be knocked down first to achieve the strategic objectives and desired outcomes.

And you are passionate.

Passionate about marketing, but also passionate about the business transformation that the world is currently facing and you want nothing else but to be at the epicentre of it all.

You aren’t afraid to work hard, heck really hard, because you know that the process of transforming business isn’t for the weak or the faint of heart.  You don’t mind it, you seek it out. Bring it on, you say.

You are curious.  You never stop learning and never want to.  Your bookshelf is an eclectic menagerie of works that range from the practical to the esoteric, but you have been able to find a connection between them all.

But, even if you have that, are you ready for Sprinklr? Truth is, it’s simply not for everyone. We run…hard, and we expect everyone to not only keep up, but help set the pace.  The deal you make is an investment of total passion and commitment to the cause and clientele and a personality that says, “If I’m not being challenged, it’s not worth my time.”

You know that you are different from most of your contemporaries.  And you’re prepared to grit it out because in your experience is, that when you do, the rewards are worth it.

Odds are, there are only a few people like you. Put simply, you feel a calling to be part of something special, and have been preparing for this moment for your entire life.

What We Need

We need someone who wants to “own it”. You’ll be responsible for working with your Partner Marketing leaders to build a marketing plan that drives objectives around complete and total domination of the Microsoft ecosystem while simultaneously staying true to the corporate marketing strategy and core values of the company overall.

You’ll be responsible for heavily leveraging corporate marketing and creating market specific activities to drive results with our partners at Microsoft. Always, focused on driving results, your outcomes will be centered on building awareness and perception of the Sprinklr brand and quantifiable lead generation by leveraging, “To, Though, For and With” marketing tactics.

On a day-to-day basis, you can expect that you will be involved in:

• Ensuring that “no lead is left behind.” when it comes to the Microsoft channel. Everything is followed up on and tracked. No exceptions
• Constantly exploring improvements to the systems and processes used to track and follow up on those leads
• Planning, executing, and following up on Sprinklr / Microsoft events and conferences/trade-shows in which we participate
• Working with the corporate content marketing team to ensure that relevant content lands locally and is distributed within the partnership for which you are responsible
• Nurturing partner relationships and ensuring a deep collaborative alignment with your counterparts at Microsoft
• Holding sales accountable for leveraging marketing material and executing in support of marketing activities
• Serve as the “voice of the partner” in helping to shape corporate marketing strategy and direction

Requirements

Here’s what you will need to prove that you know how to do.

• Data analysis (Excel) and Presentation creation and delivery (PowerPoint.) But not just the lightweight kind. You need to not only have a designer’s eye, but a data scientist’s mind. Have you ever created a Pivot Table, can you identify meaningful metrics?
• Writing. Almost anyone can write, but not everyone can write well. Clear, concise, convincing. That’s what we need. We’ll want you to demonstrate that early on.
• Personable. If people don’t like you, you just won’t be very effective in the role.
• The ability to meet deadlines in a fast-paced, dynamic environment.
• The ability to work autonomously, be proactive, and take initiative and do so within the structure of the organisation and guidance of your leadership
• Relevant partner marketing experience.