Partnerships Marketing Manager
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What's the opportunity?
As a Partnerships Marketing Manager, you will execute our unique customer acquisition strategy and will “learn by doing” as you develop invaluable experience in driving B2B marketing in a manner that will help us move the greatest levers with B2C marketing.
Overview:
We share a primary customer with our partners: You wake up every day thinking and executing on how to best:
- (1) Make our schools more competitive to attract a greater breadth of qualified prospective students;
- (2) Incentivize marketing and admissions team members to be the greatest dealer of Skills Fund financing;
- (3) Convert those prospective students to Skills Fund borrowers at the most impactful point in the enrollment process.
Empower bootcamps to be the greatest advocate of Skills Fund: You own all educational and informational series to galvanize prospective borrower conversion [think Lunch & Learns, team trainings, student-facing info sessions, and more]. You place hard metrics against these initiatives to determine what moves the needle.
Data is everything: You live and breathe student metrics. You are the maestro of orchestrating the number of students needed to meet our top-level targets via our B2B2C campaign. Your dashboard is your wingman and your metrics bubble up to the full B2C target.
Take on much more – we’re a start-up and this role will grow continuously.
Why is it unique?
- As a B2B marketer, you will need to deeply understand our end customer to effectively engage our school partners, particularly around logic and data. At the same time, you need to understand like a B2C marketer what provokes our ultimate consumer, particularly the emotions as they purchase education and education financing.
- You will be part of a marketing team constantly iterating, testing, learning, and deploying the highest leverage B2B2C marketing tools.
- You will have significant opportunities for growth. Skills Fund is expanding rapidly, creating exceptional career paths for talented team members.
- You will be surrounded by top talent – smart, capable, productive, and fun teammates focused on serving our customers, growing our business, and revolutionizing higher ed.
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