360training.com is looking to hire a PPC Marketing Specialist in Austin, TX. The perfect candidate will be able to demonstrate the ability to build effective Paid Search campaigns from the ground up, work with Advertising agencies, vendors and cross-functional teams to support Marketing growth. The candidate will have had about 2-3 years of experience implementing advance Paid Search Marketing techniques in order to build audiences, provide in-depth analysis and support

to set up targeted campaigns, find opportunities to improve, review tactical opportunities and execute on them.

KEY RESPONSIBILITIES, include but are not limited to:

• Execute PPC efforts for digital commerce 

• Achieve revenue and profit goals

• Manage the PPC budget

• Improve CR through re-targeting, re-marketing and A/B testing

• Design and deliver end-to-end PPC campaigns

• Collaborate with cross functional team members (Product Marketing, Product Management) to design and deliver effective, end-to-end PPC campaigns

• Conduct competitive analysis and research activities

• Report on monthly campaigns and statistical analysis

• Other duties as assigned

Knowledge, Skills and Abilities:

• Passion for Search and internet marketing

• Creative thinking, ability to identify and resolve problems quickly

• Attention to detail and ability to multi-task in a deadline driven atmosphere

• Ability to clearly and effectively articulate thoughts and points

• Excellent analytical, organizational, project management and time management skills.

Education:

• Bachelor’s degree required; preferably in a related field

• Google AdWords and Google Analytics Certified; preferred

Skills and Experience:

• Experience working with analytical software (i.e. Google Analytics, WebTrends, Omniture)

• Experience using PPC Management and Bid Automation tools (i.e. Google AdWords, Microsoft Bing Ads, Yahoo! Search Marketing Desktop)

• Must have experience in driving PPC for competitive industries like E-Learning, Retail, Auto, Real Estate, and Education.

• Knowledge of third party bid management tools (i.e. Kenshoo, Adles, DoubleClick – DART, DFA)

• Strong proficiency with Microsoft Excel (i.e. formulas, if statements, pivot tables, formatting)

• Strong interpersonal, verbal and written communication skills

 

360training.com is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law