Product Marketing leader
You will coordinate and manage GTM, positioning, product voice, sales asset creation, and more. Through a strong understanding of market trends, the competitive landscape, and how data drives decisions within companies, you will develop effective and differentiated product content and positioning to support every stage in the buyer’s journey.
You will know our customers so well, you’ll point out problems they didn’t know they had. You’ll craft user personas that will affect everything from our inbound marketing efforts to the product itself.
You will report to the Director of Marketing and grow what is already an extremely close partnership with our Product team. You will develop and coordinate feature launch plans, deliver killer assets and experiences for our prospects, customers, and Sales team while articulating each feature’s benefits and capabilities in plain English.
Experiments excite you. Data propels you. You will never stop testing, analyzing, and iterating on everything from landing page headlines to email timing. You understand the importance of statistical significance, and know how to design a multivariate test.
You are both a “doer” and a strategist, the kind of person who reliably tackles day-to-day tasks, but loves the challenge of convincing your team to approach a problem or opportunity in a completely novel, unorthodox, creative way.
You write like a (smart) human being: concise, approachable, and compelling. You have no use for jargon, cliches, or nebulous language.
Job Requirements:
✓ 3+ years of experience in tech with substantial experience in the software/SaaS sector
✓ 3+ years of software product marketing experience, preferably in the data industry, with experience enabling Sales, Marketing, and go-to-market teams
✓ Strong writing and content development skills, great at translating technical capabilities into business benefits
✓ Experience working in a fast-paced and fluid startup environment
✓ Excellent people and management skills that create engaging interactions with colleagues and prospects/customers as well as leadership with cross-functional teams
✓ Pragmatic and detail-oriented with project management skills
✓ Enthusiasm for solving problems in real time
✓ Curious like a child, persistent like a marathoner
✓ Willingness to travel (less than 20%)
✓ Bachelor’s degree – technical degree a plus
No remote, but relocation assistance will be provided.