Build out a modern product marketing department. Develop world-class go-to-market strategies for vertical industries.

Build a robust, modern product marketing engine focused on the enterprise

Overview: Tenfold is looking for a highly technical marketer to join its growing marketing team. Someone who is comfortable with analyzing market data, buyer scenarios, and product features to provide recommendations that drive customer adoption and revenue growth. We will need someone who can help complex audiences make optimal decisions across different target market verticals (ie. financial services, ecommerce, etc.).

As the Product Marketing Manager at Tenfold, you will have to opportunity to help shape and build a strategy using market intelligence and strong product insights to help scale Tenfold. You will help build our targeted verticals to aggressively pursue and own highly efficient campaigns within each. The ideal candidate will possess a technical and business background that enables them to communicate the benefits of Tenfold to IT architects, engineering teams, and C-level executives within specific verticals. In particular, they should have experience supporting enterprise sales cycles, and a working technical knowledge of concepts and vendors for our specific markets.

Tenfold is the world's leading Sales Performance Platform built for enterprises and high-growth companies. Tenfold helps companies increase revenue and build better relationships with their customers by allowing them to measure, analyze and improve every aspect of the customer journey.

What you will do:

• Lead product marketing initiatives across key target verticals
• Create and train sales team specific play books to be used in use by all sales reps across Tenfold
• Position Tenfold’s base product into industry vertical based solutions
• Develop new demos and talk tracks for various key verticals
• Responsible for developing, driving and implementing our vertical marketing activity across targeted markets
• Gather intelligence by researching markers and competitive updates to stay on top of each vertical
• Help shape use-cases targeted at the key buyer personas within each vertical
• Work with sales, BD, and marketing teams to drive proactive competitive intelligence while understanding the business and technical requirements of our customers and partners
• Increase and improve our sales and marketing enablement by serving as a resource to the sales team in educating customers on the unique benefits of using Tenfold (specific to their vertical)
• Help develop internal and external facing content to help drive customer adoption and revenue growth
• Stay on top of industry trends, the latest PR/social media advancements and relevant campaigns
• Oversee day to day vertical marketing operations in both local and international markets

Competencies:

• At least 5 years experience in product marketing and/or sales engineering
• Experience in a customer-facing role, supporting enterprise sales cycles
• Experience working cross-functionally internally and externally to drive results
• Outstanding written, verbal, and visual communication skills