HomeAway is hiring for an experienced and accomplished Senior SEO Specialist with a successful track record in driving organic search for a leading internet-based brand. In this role, you will lead, develop and implement targeted strategies that deliver performance which directly contributes to to increased conversions, revenue and profitability.
HomeAway is the leading vacation rental website in the world with more than 1.2 million properties listed. We have over one billion visitors per year and serve more than one billion page views per month.

A successful candidate will be expected to:- Define, execute and optimize strategy and plans in order to deliver on our Search targets
- Ensure HomeAway brands hold a competitive presence and share-of-voice in local Search engines (Bing and Google)
- Conduct keyword research and selection via scientific and competitive methods
- Manage on-page and off-page optimization, using data to drive and support decisions
- Lead and manage content idea generation, production, and plan syndication and publishing
- Definition of metadata, structure, markups, and effective copywriting of snippets
- Link-building program definition and management that complies with search engine guidelines
- Provide regular quantitative and qualitative reporting
- Manage competitive presence
- Keep up with knowledge on SEO tactics with a view to bring effective & measurable improvements
- Be an active contributor to the global SEO Group via pro-active sharing of best practices and representation of the US market
 
Requirements:- 5 years of experience defining, delivering and optimizing SEO initiatives in a corporate environment (client or agency)
- Bachelor’s degree
- Proven track record in successfully delivering against objectives, gaining coverage and improving SEO rankings
- Extensive knowledge of the search engine landscape, search engine algorithms and ranking strategies
- Experience in managing freelancers and agencies
- Be able to work independently and keep track of deliverables on a constant basis
- Expertise in using standard tools such as Google Analytics, Web-ranking tools and acting on findings appropriately
- Able to perform complete onsite and offsite SEO audit of the site to find improvement points
- Experience in using CMS systems and some understanding of technical languages (e.g. XHTML, HTML, XML, CSS, SQL).
- Experience of working in the classified, travel, online marketplace or retail sectors is a plus

Skills & Attributes:- Detail-oriented with first class execution skills
- Technical with excellent numerical and analytical skills
- Team player with a positive attitude and commercial focus
- Clear and confident communicator able to build and manage positive relationships
- Successful at managing multiple priorities in a fast-pace environment, with a flexible approach and excellent communication skills
- Pro-active outlook, with a strong ‘can do’ attitude

Benefits:
- Great Medical & Dental Plans
- Highly Competitive Salary
- Target Annual Bonus
- 4 weeks Paid Vacation
- Free Vacation Rental on a Yearly Basis (taxable benefit)
- Ability to work up to two weeks in any of our offices around the world on a yearly basis
- Free Snacks
- Weekly company update talks with our leadership team
- Free Listing on HomeAway.com
- Company Stock (RSUs)
- Employee Stock Purchase Program