Tech roundup: Shelfbucks raises $6.5M, Spredfast partners with Instagram and more

by Colin Morris
November 12, 2015

Shelfbucks raises $6.5M Series A

The mobile tech developer offers brick-and-mortar retailers such as Gamestop a way to engage shoppers through their mobile devices using in-store beacons. Shelfbucks did not disclose the investors behind this round, but said it plans to use the investment to add 10 employees to its staff of 14. [Austin American-Statesman]
 
 

Spredfast partners with Instagram

Spredfast is among the first members of Instagram’s new partner program, which includes companies serving brands and media companies who use the social network for promotion. Spredfast offers its customers an integrated analytics dashboard, as well as the ability to discover, curate, and ask permission to re-display top-notch user-generated Instagram content. [Spredfast blog]
 
 

HomeAway CFO joins RealMassive board

Austin-based HomeAway CFO Lynn Atchison has been appointed to the board of directors at RealMassive, along with David Mather, Managing Partner at Ensys Capital, LLC. Atchison was previously CFO of Hoover’s, where Mather was president. RealMassive deals in real-time commercial real estate data. HomeAway was acquired by Expedia last week for $3.9 billion. [Press release]
 
 

Rattan Software acquired by Zebra imaging

Austin-based Rattan Software advises clients on how to incorporate light-field technology into their virtual reality, semiconductor, and military applications. It will continue to operate as a subsidiary of Zebra Imaging, accelerating Zebra’s ability to leverage advanced 3D light-field technology in upcoming holographic display products. Rattan was founded in 2012. [Company blog]
 
 

Favor hits 1M deliveries, expands to new cities

Favor, the on-demand mobile delivery service, announced the milestone earlier this week. The company expanded to seven new cities in Q3, bringing its service to a total of 15 markets. [Favor blog]
 
 

All Web Leads acquires InsuranceQuotes.com

According to the companies, Austin-based All Web Leads purchased InsuranceQuotes.com from Bankrate for $165 million. All Web Leads is owned by Genstar Capital and led by CEO Bill Daniel. [TexasTechPulse]
 
 

Michael Dell ranked among world’s most powerful people

The Dell, Inc. founder and CEO already ranks on Forbes’ list of the 400 richest Americans. Now he’s been added to the elite list of 73 influencers at the number 59 spot. The magazine credited Dell’s acquisition of EMC this year as the catalyst. [Forbes via Austin Business Journal]
 
 
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