SpareFoot's new video series is 100% Austin weird

by Colin Morris
April 29, 2016

For its latest ad campaign,

kept things about as weird and Austin as possible. The company behind the online self storage marketplace decided to have a little fun with its concept — and its customers — by producing a series of videos produced entirely in Austin, using local actors and props.

The three-part video series, which started this week, features oddball characters who need storage fast, due to situational comedy ranging from the awkward to the downright bizarre.

In the first video, a family of wrestlers receives an unexpected box of books at their gym and needs to stash it. In the second, a couple of empty nesters are caught off guard when their adult daughter decides to move back into their house, where they’ve erected a sex playground full of studded leather accessories in her childhood bedroom.

The locations and props were sourced locally, from Atomic Athlete gym, where the actors in the first video are co-owners and real-life, husband-and-wife personal trainers. And the costumes in the merpeople commercial premiering on Monday? Those were made here, too, and rented from Austin’s Sirenalia, one of only a handful of companies worldwide that make lifelike mermaid tails.

The SpareFoot spokeswoman in each ad is actor Alisha Banks, who works by day as a team lead for Indeed.com. The videos were scripted and produced by Austin-based ad agency Tilted Chair.

The campaign will be distributed on YouTube and Facebook.

According to a press release, the gist of the ads is this: To SpareFoot, it doesn’t matter if you’re storing sea shells or sex chairs: they’re up to the challenge.

Watch here:

 

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