VP of Marketing
3 weeks ago
Create and execute New Knowledge’s marketing strategy and information integrity category design.
Build and hire a team, onboard and manage all third party vendors including PR agencies, branding agencies, and contractors.
Spearhead our brand marketing efforts, including building out positioning, messaging, and maintaining consistency through all external facing channels.
Develop buyer personas and ensure our go-to-market strategy is represented at an enterprise scale.
Manage the annual budget and set goals to hit our annual growth numbers.
Work closely with Sales, Product and Customer Success to ensure our marketing strategy supports our growth goals.
Identify marketing KPIs to optimize for success and build reports so all key stakeholders can monitor performance.