Director of Growth
1 week ago
Develop Opcity’s product proposition in key verticals (Broker Referrals, Broker Lead Accelerator, Title, Mortgage, Insurance, and others) by analyzing the competitive landscape, market trends and customer needs.
Initiate market research studies, analyze data, and present findings. Design experiments to test product-market fit. Advise with respect to new products and existing product improvements.
Drive consistent delivery of messaging across media channels (paid, owned, earned) based on company goals. Recommend and prioritize budget allocations for media plan.
Develop SEO & content strategy. Track success of campaigns against agreed-upon KPIs and continually optimize.
Engage existing customer base through email campaigns, in-app messaging, and in-platform campaigns.
Develop and execute partner campaigns that target Opcity’s large database of consumers.