Written

<div class="product_desc editable_region" style="margin: 1.5em 0px 0px; padding: 0px; border: 0px; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; line-height: 19.5px; vertical-align: baseline; color: rgb(51, 51, 51);"><div class="show" style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; font-size: 1.07692em; vertical-align: baseline;"><div class="content" style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline;"><p style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline;">Creating successful content is not easy, especially with: increased competition for attention, expanding consumption and delivery models, and audience fragmentation just to name a few. Existing tools and services are just doing more of what doesn't work faster. For instance: native ads aren't credible, syndicated content doesn't drive traffic, curated content primarily drives traffic to others, amplification equals "dumb eyeballs" which promises little to no engagement.</p><p style="margin: 0.75em 0px 0px; padding: 0px; border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline;">Enter Written.</p><p style="margin: 0.75em 0px 0px; padding: 0px; border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline;">Nearly all of the content a brand needs already exists. That content already has readers, and a meaningful and engaged audience. Written licenses content from the Web’s top bloggers. We match a brands audience and keywords to top-ranking content by bloggers that their audience trusts. It’s instant audience, instant visibility, and most importantly, it’s authentic engagement. Our platform automates the entire process of finding, licensing, paying, and publishing the licensed content to a brand site.</p></div></div></div><div class="subtitle tech" data-tips_selector="tech" style="margin: 1.5em 0px; padding: 0px; border: 0px; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; line-height: 1.39286em; font-size: 1.07692em; vertical-align: baseline; text-transform: uppercase; color: rgb(153, 153, 153);">TECHNOLOGY</div><div class="editable_region tech" style="margin: 0px; padding: 0px; border: 0px; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; line-height: 19.5px; vertical-align: baseline; color: rgb(51, 51, 51);"><div class="show" style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; font-size: 1.07692em; vertical-align: baseline;"><div class="content" style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline;"><p style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline;">Written's core technology identifies and prices content based on a variety of performance metrics. A custom built scalable crawling engine is used to identify ideal content given an input list of keywords. This engine is able to filter out content for a variety of reasons including the type of content and customer provided blacklist.</p><p style="margin: 0.75em 0px 0px; padding: 0px; border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline;">Written's pricing engine leverages a variety of sources to create a comprehensive pricing database. Everything from visitors, keyword value, conversions and more is analyzed for content both in and out of the marketplace. This database is used not only to recommend pricing for those participating in the marketplace, but also to acquire new users.</p><p style="margin: 0.75em 0px 0px; padding: 0px; border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; vertical-align: baseline;">Written uses Wordpress plugins on both author and marketer's websites to move content, traffic and collect analytics. In combination with the pricing engine, Written has the most comprehensive database on the value of content outside of Google.</p></div></div></div><p>&nbsp;</p>