Content Marketing Manager
Content Marketing Manager Job Overview uShip’s Marketing team is seeking a versatile and highly-motivated Content Marketing Manager. The Content Marketing Manager reports directly to the VP of Corporate Communications and will be a key contributor to driving awareness, traffic, shoppers/shippers and conversions through the content marketing program. You will independently manage the daily coordination, creation, and production of the company’s content across a variety of topics -- and with a variety of internal teams. You will also act as a project manager to ensure campaigns are deployed successfully, track metrics, and provide insight on best practices/program enhancements to optimize future efforts. You should have good time management skills, be able to handle multiple projects simultaneously, and thrive in a metrics-driven environment. Job Responsibilities Content Creation. With VP of Corp Comm, proactively and reactively create (and re-purpose) various assets such as blog posts, emails, site copy, video scripts, white papers, customer testimonials, ebooks, webinars, reports and more. Own uShip’s blog strategy and management, including goals, measurement and calendar. Project Management. Own content development and lifecycle, independently running content production from idea to completion, and report on performance, as well as manage inbound requests. Content Counsel. To drive visits and conversions, collaborate with peers in Design, Product Marketing, and Marketing to identify content gaps and opportunities, as well as provide content counsel and guidance where appropriate. Audience Understanding. Gain a deep understanding of customer pain points and ability to identify relevant subject matter of interest for a particular online audience and personas. Team Collaboration. Work closely with and support the other members of the Marketing team, including creating content to support the social media calendar and strategy. Data & Reporting. Establish and maintain formal process to update and share findings with marketing teams and other stakeholders, while developing metrics and KPIs to analyze and continuously improve the content marketing funnel. Job Requirements 5+ yrs of professional content writing and marketing experience The ability to work independently while producing work that’s high quality, compelling, accurate, and grammatically correct Experience marketing to both consumers and businesses, as well as persona-based messaging Experience with Google Analytics and Wordpress preferred, but not required Ability to integrate business value propositions and competitive advantages into appropriate and easy-to-digest consumer language Possess a passion for writing that speaks to informing customers Effective organizational and project management skills Effective communication and presentation skills Experience with cross-functional collaboration and partner relationship management Why work at uShip? Company Overview uShip is the world’s first and largest shipping marketplace. Consumers and businesses can compare and book bids from hundreds of thousands of customer-reviewed transportation service providers, ranging from independent owner-operators to the largest freight carriers and brokers. Customers save money and service providers use their empty cargo space – everyone wins! We’re an Internet company focused on solving a real-world problem and having loads (pun intended) of fun along the way. Our service providers were even featured in A&E’s real life drama, ‘Shipping Wars.’ Since launching uShip in 2004, our mission has been to be the world’s leading online solution for shipping anything, anytime, anywhere. We are passionate about empowering buyers and providers of transportation services to efficiently conduct business on an unbiased, transparent and competitive platform. uShip is headquartered in Austin, TX .