Content Marketing Manager

| Austin | Hybrid
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BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

BigCommerce is looking for a technically savvy, process-oriented, data-driven marketer whose focus is on growth. In this role you’ll have the opportunity to positively influence the trajectory of a billion dollar company in a trillion dollar industry by working directly on customer acquisition through content strategy, prioritization and creation.

You must have a proven track record of consistently exceeding goals, lead generation and brand authority through content in all its forms and at every stage of the enterprise journey. This role will allow you to work across the entire business, including Marketing (SEM, SEO, Content, Email, etc.), Sales, Product, and our Executive Leadership team.

The Acquisition Content Marketing and Project Manager will be responsible for developing the content strategy for BigCommerce to support the entire funnel, from acquisition through to sales. They will both write content, help prioritize content requests and backlog via Jira, and source and manage external resources. This person should be a skilled Marketing professional, with a strong communications background.


You Must:

  • Be able to build content that moves people and builds brands.
  • Have roots in content and product marketing, positioning, and strategic storytelling.
  • Dig funnels, lead generation, and infinite content loops providing value upon value.
  • Have a proven track record of creating compelling marketing with the help of data and prose.
  • Be obsessed with the art and science of growth, psychology and storytelling.
  • Have 5+ years experience creating credible, professional, value-add content that builds brands and compels action.
  • Have experience with e commerce software and/or enterprise software.
  • Understand how content should support the buyer’s journey.
  • Have experience with a proven project management methodology for the content planning, development, and review process.
  • Know content requirements and best practices for publishing on key content platforms reaching enterprise buyers, such as social channels (Facebook, LinkedIn, Twitter, Instagram), SlideShare, YouTube, email, and syndicated networks.
  • Be comfortable working with Jira, Google Docs, Sheets, Slides, and Drive, and demonstrated experience with key tools for content creation, workflow management, content management, as well as publishing platforms.


What You’ll Do:

Content Strategy, Production and Funnel Formation and Content Project Coordination

  • In partnership with the campaign manager and product marketing manager, build the content strategy by identifying new, compelling content that will generate and advance leads through the sales funnel.
  • Identify the best content format (eg white paper, research note, infographic, ebook, blog post, webinar, podcast, calculator, checklists, quizzes, video, slides, podcast, comparison chart, etc.) based on objectives, distribution channel, and past performance data.
  • Manage a content production calendar. Assign and keep track of all tasks, workflows, and deadlines.
  • Help Project Manage the content backlog using Jira.
  • Create, write, edit, and manage the production of the content, or source experts, including external influencers and internal talent.
  • Work with in-house design and video teams, and source/procure external production resources as required.
  • Project manage the creation of compelling content assets from ideation through completion. Partner with the campaign manager to develop timelines aligned to campaign launch plans, and implement efficient methodologies to speed the time to market while also delivering market-leading quality.
  • Manage and coordinate pre-recorded and live-stream webinars.
  • Ensure all content is consistent with the brand voice and style and optimized for search and user experience.
  • Manage the content production budget, and make budget recommendations based on projected impact to marketing KPIs.
  • Keep content up to date to ensure accuracy and relevancy. Maintain a content library, regularly review and update or retire content, and serve as the internal point-of-content for any content requests.
  • Identify content performance KPIs and, working with the campaign manager, track the performance of content. Identify successful content and map out new ways to repurpose (i.e. a blog post into a YouTube video) to amplify message, visibility and lead generation. Continue to refine the content strategy based on performance metrics.
  • Position yourself as an industry influencer and thought leader, speaking on behalf of BigCommerce’s beliefs, insights, future-casting and customer needs.


Grow Grow Grow:

  • Identify and execute on growth opportunities.
  • Strategize cross-functionally both internally and externally with marketing, sales, design, product, partners, customers, influencer and experts for maximum content impact.
  • Think BIG across all content ideas and initiatives –– always keeping the needs of enterprise prospects in mind.


Who You Are:

  • Undergraduate degree in Marketing, English, Journalism, or similar field.
  • 5+ years of highly successful online marketing experience in either software including B2B and SaaS, or at an e commerce brand or agency.
  • Technically Experienced
  • Content Production (WordPress)
    • SEO (Ahrefs, MarketMuse)
    • Analytics (eg. Google Analytics)
    • CRM (eg. Salesforce, Marketo)
    • HTML knowledge preferred
  • Strategist - You understand how different marketing messages and channels affect business people in different buyer segments and different parts of the customer journey from acquisition to retention.
  • Customer Focused - You want to deliver the best experience possible for future and current partners, as helping our partners’ businesses grow is the #1 goal at BigCommerce.
  • Problem Solver - You can see hidden problems and probe a variety of sources for answers, are able to look beyond the obvious, and can identify and creatively solve complex problems.
  • Psychology - Interest in human psychology and how different psychological triggers work together.
  • Communicator - Excellent written/verbal communication and customer relationship skills are critical both working with people internally and externally.
  • Collaborative - You have demonstrated success working cross-functionally in larger organizations, and have the ability to forge strong bonds and work collaboratively with key external and internal partners.
  • Composed - You know how to execute consistently in a fast-paced, high pressure, dynamic environment and carry out self-directed responsibilities.
  • Personable - You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
  • Eager Learner - You pick up on things quickly, enjoy learning new skills and knowledge, and are adept at staying ahead of the curve on relevant industry, company, product, or technical knowledge.
  • Ethical - You believe in our mission, share our values and understand that it’s not just about what you get done, but also how you do it.




Diversity & Inclusion at BigCommerce
We have the opportunity to build not only a great business, but a great company, with soul. Our beliefs and commitment to diversity and inclusion are a central part of achieving that.

Our dedication to diversity and inclusion is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • GoLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • Backbone.jsFrameworks
    • CircleCIFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Vue.jsFrameworks
    • jQueryFrameworks
    • Next.jsFrameworks
    • SeleniumFrameworks
    • JenkinsFrameworks
    • ScalatestFrameworks
    • MockitoFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen
    • Google HangoutsCollaboration
    • Microsoft TeamsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • SmartsheetProject Management

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin.

What are BigCommerce Perks + Benefits

BigCommerce Benefits Overview

We empower our employees to think big and do great work by offering a positive work environment and outstanding benefits.

For your health: We offer multiple national medical insurance plans including PPO and HDHP options. We also offer a PPO dental plan and vision insurance.

For your wealth: We offer a 401(k) retirement plan, a Health Savings Account (HSA), a Healthcare Flexible Spending Account (FSA), and a Dependent Care Flexible Spending Account (DCRA) as pre-tax benefits. We also offer company paid life insurance up to 3 times your annual salary, as well as company paid short-term & long-term disability insurance.

For your resilient self: We care about your wellbeing in addition to your health and wealth. To assist with that, we offer paid vacation leave (15 days PTO for hourly employees and open vacation for our salary employees). All employees receive paid sick leave, paid volunteer time, and a paid wellness day. We have multiple family benefits for caregivers including paid parental leave, newborn child sick leave, adoption assistance, and a flexible return to work policy. We also offer educational reimbursements, a free BigCommerce ecommerce store, and an Employee Assistance Program.

Last, but definitely not least, we like to enjoy ourselves at work. We have company-sponsored employee programs including Employee Resource Groups, culture clubs, even virtual events.

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Open door policy
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Company equity
BigCommerce offers equity to employees through a number of different occasions, including an annual equity performance review period.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
We offer employees parking in a garage on the property.
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Lunch and learns
Promote from within
Mentorship program
Career mentorship is available.
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs that help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work.

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