Director of Content

| Austin

Mission

Build out a modern Content Marketing department. Develop world-class content across the entire company with go-to-market distribution strategies for targeted industries.

Outcome: Gain credibility and earn mindshare with enterprise decision makers.Outcome Measures

  • Content Strategy: Assist in developing the content strategy for the campaigns and priorities including the creation of targeted buyer-centric content journeys, narratives, and the corresponding deliverable plans.
  • Work with others to understand audience, competitive, prior content and campaign performance data and insights, as well as best practice information to inform campaigns.
  • Content Ideation: Must be maniacally focused on creating fresh, innovative content that sparks connections with our target. Lead the ideation process to turn data/insights into thought starters and sparks of creativity and stories.
  • Content Creation: Own the creation of the brief for the content creators and ensure all writers, illustrators, and editors are functioning at top performance.
  • Production Oversight: Own content production across channels and format types. Work with and manage creative/editorial resources to develop original content. Measure and monitor all content asset performance to ensure quality and performance of content created by partners/people. Manage content program execution.
  • Create Original Content: Create some assets yourself that include writing copy, giving visual guidance, writing emails, social tiles, and other assets.
  • Workflow Management: Deliver assets to the relevant teams for finishing, tagging and publishing.
  • Analyze and Optimize Content: Upload content and conduct A/B testing.
  • Talent Strategy: Work with the Influencer Marketing Manager to leverage their influencer relationships in various content mediums.
  • Content Distribution: Work with social media, internal communications, digital, and more to ensure campaigns are promoted and shared

Competencies

  • 5+ years of Content management or Content Marketing experience for a software company that sells to the enterprise
  • You are laser focused on creating content that will provide value first and foremost for our top targeted enterprise prospects
  • Comfortable creating content targeted to high level technical buyers (e.g. CIO, CTO)
  • Ability to articulate the data from all content you create. Tenfold is extremely data-driven so you will need to be able to follow the numbers when they show positive return.
  • Exceptional written and verbal communication and presentation skills. Ability to communicate technical concepts to audiences ranging from C-level executives to developers.
  • Track record of building and hiring high performing team. Ability to hold people accountable.
  • Strategic go-to-market thinker who has gone through multiple levels of scale.
  • Ability to be first-in as an individual contributor while building the Content Marketing department up

General Values and Capabilities

  • Customer obsession: constantly seeks to better his/her knowledge of the customer, their problems and challenges, how our solution fits (or doesn’t fit).
  • Champion to the Marketing team
  • Constant improvement of sales materials and sales presentations

Competencies that are table stakes

  • B2B SaaS experience
  • Track record leading a company that builds and sells products to the enterprise
  • Has led teams through complex operational decisions
  • Understands process and sees value in automation and efficiency while still staying as creative as possible

General values and capabilities that are table stakes

  • Strategic thinker
  • Extremely creative while still being data-driven
  • Strong sense of urgency
  • Strong operationally-savvy problem solver
  • Bold
  • Innovative, out of the box thinker
  • High EQ
  • Self aware
  • Entrepreneurial mindset
  • Empowers and develops others

Watch our Demo Video - https://vimeo.com/246701403

Culture Video - https://vimeo.com/229746298

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • HubSpotEmail
    • HubSpotLead Gen

Location

We are close to UT Campus with a couple of nearby restaurants like Pluckers, Fricano's Deli (great sandwiches), Friedmans BBQ, and Raku Sushi.
2222 Rio Grande Street, Austin, TX 78705

What are Tenfold Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Parking
Pet Friendly

Additional Perks + Benefits

Transportation (Downtown parking or commuter reimbursement).Tremendous opportunity to grow your career.

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