Senior Content Marketing Manager
Who We Are
At SecureLink, we take our job seriously, but ourselves, not so much. We aren't afraid of a challenge and understand the individual and team effort required to accomplish something great! SecureLink's world headquarters in West Austin is called the Hill Country Spaceship - a great facility we believe you would be proud to call your workplace.
Founded in 2003, SecureLink doesn't just offer products – we provide partnerships. We have the knowledge, existing relationships, and expertise to make the maximum impact on our customers' business. This, and our "failure is not an option" mindset, is what has led to us solidifying our place as the leaders in managing secure third-party remote access and remote support for both highly regulated enterprise organizations and technology vendors.
After 14 years in business, we announced a strategic investment from Vista Equity Partners, the leading technology investment firm focusing exclusively on software, data, and technology-enabled companies. Since then, we have nearly tripled our revenue, earning a place on the Inc. 5000 list of the U.S.'s fastest-growing privately-owned companies three years in a row. During that same period, we've proudly maintained our strong culture, recently being recognized with a Glassdoor Employees' Choice Award. In 2020, we announced an added partnership from Cove Hill which will position us to accelerate our growth and further advance product innovation.
This position is expected to be filled in the Austin area even though our team is fully distributed for the time being. We are continuously evaluating our return to the office with the safety of our employees and their families at top of mind.
What You'll Do
The Senior Content Marketing Manager will be responsible for SecureLink's overall content strategy. We're looking for a passionate and results-driven marketer who is adept at leveraging best of breed content marketing tactics to help drive demand generation and influence sales pipeline growth. You'll strategize and create compelling short-form and long-form digital content to support marketing campaigns at every stage of the buyer's journey. Day to day responsibilities include:
- Overseeing the overall content strategy for SecureLink, including driving a digital content approach to complement traditional written content.
- Building and delivering a content creation calendar based on an understanding of how content maps to the customer lifecycle, by persona and vertical.
- Determining activation plans for all new content across the website and through additional marketing channels.
- Acting as a key stakeholder in our public relations and analyst relations partnerships.
- Building and presenting reports on overall content performance and the influence of content across sales opportunities
- Collaborating cross-functionally across marketing and with product marketing and sales, coordinating content ideas and development with all relevant stakeholders
- Focusing on continuous improvement through the identification of new content opportunities (both traditional and interactive), and by repurposing existing content to meet the needs of varying programs and platforms.
- Managing a small team responsible for content production and SEO.
What You'll Need
- 7+ years of experience in marketing with at least 3-5 year's experience in B2B content marketing. 1+ year(s) of people management experience.
- Excellent editorial, communications and project management skills as well as a keen eye for quality and detail
- Experience in optimizing content for organic search; you know how to balance writing for humans vs. writing for Google.
- Ability to break down complex concepts into compelling storylines and develop them through marketing programs; i.e., themes, content, and rich media assets
- Proven capabilities in developing content marketing strategies to drive engagement and pipeline growth
- A firm understanding of public relations, analyst relations, and branding best practices
- Advanced knowledge of Wordpress and experience with Salesforce. Experience with Tableau is a plus.
Why Choose Us
SecureLink doesn't just Have Fun Creating Value Over the Long Run (HFCV/LR) for our customers and shareholders, we Have Fun Creating Value in the lives and careers of our employees. Benefits and perks include:
- Health: Medical, dental and vision insurance - SecureLink foots the whole bill for employees and subsidizes dependent coverage at 75%!
- Wellness: SecureLink kicks cash into your HSA, $2,500 for those with individual coverage and $5,000 for those with family coverage. Employees are provided with a standing desk, healthy snacks, and have free access to an onsite gym.
- Retirement: SecureLink contributes 3% of your annual base salary to a 401k.
- Time off: Employees receive unlimited PTO, including time to volunteer. Additionally, we offer 10 paid company holidays.
- Perks: Our onsite kitchen provides employees with healthy options for breakfast & lunch every day. We kick back $100 per month towards cell phone reimbursement.
- Workspace: Casual dress code for our employees, and you will see many people around wearing jeans, and yes – even t-shirts and the occasional pair of flip-flops.
What Else?
Happy and successful SecureLink employees embrace the company's mission to have fun creating value over the long run. Great employees have three attributes that make them "slinky". These are 1) excellence at their position, 2) eagerness to grow and improve and 3) a true sense of responsibility to meaningfully contribute to the company, customers, and culture.
If you are just looking for another job, this is not the place for you. We like to laugh and be around happy, smart, interesting, self-motivated and "slinky" people. Slackers, grumps, and pessimists need not apply.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable federal, state, or local laws.