Senior Employer Brand Content Manager at Realtor.com

| Austin
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Do you love storytelling and connecting people with a place they love to work? Realtor.com is seeking a Senior Employer Brand Content Manager who has a talent for creating and executing employer brand content and initiatives that illustrate and celebrate what’s happening in our dynamic business, to creatively and strategically attract prospective talent. Working in partnership with members of the talent acquisition, marketing, and communications teams, you will identify, develop and amplify unique messaging, content and stories that support the company’s recruitment vision and communications strategy. It’s a colorful palate and we are looking for your artistry to bring it to life.

In this role, you'll create content that spotlights our people, culture, and values. You will be responsible for leading messaging and content creation and delivery, and expanding our employer brand in the eyes of our Realtor.com talent markets. As an ideal candidate, you consider yourself a storyteller and creative generalist, and someone who not only has inspiring brand ideas, but who can bring them to life. You should be a skilled content creator, have excellent interviewing and editing abilities, thrive managing multiple projects concurrently, and be able to succeed in a fast-moving organization.

You value the importance of discovering and telling people-driven stories, building trusted interpersonal relationships, and ensuring diversity is at the heart of everything you, and we, do. You’re curious about understanding candidate insights and you are a steward of brand integrity, with a bias towards excellent project execution. You thrive within cross-functional teams and exhibit excellent organizational skills and attention to detail. You are well-versed in brand marketing, high-performing content, and social optimization. A willingness to work closely with a creative team on best-in-class creative and provide feedback on all employer brand content is a must. The ideal candidate brings a broad-based set of experience and skills to the role including; employer brand-reputation management, social media management, thought leadership campaigns / executive visibility, speaker’s bureau platforms, awards strategy, and content creation; and is always looking for new, innovative ways of communicating including digital, story-telling, crowd-source and future trends.

What You’ll Do:

  • Understand and champion the wants and needs of our candidate audience / personas first and foremost. Leverage data/sentiment analysis to help guide our employer brand/communications strategy, messaging and critical focus areas.
  • Lead the creation of Realtor.com’s Employee Value Proposition and Employer Brand story, partnering with Talent Acquisition, Marketing, Employee Engagement & Communications, and outside agencies.
  • Bring the Employer Brand to life through content creation, highlighting our people, culture, vision, and values.
  • Discover unexpected and compelling employee stories through interviews and amplify via blogs/editorials, video productions, virtual/physical events, and other innovative channels.
  • Collaborate closely with the creative team, media partners, cross-functional company partners, and vendors in content creation and optimization across channels.
  • Ideate new creative concepts and work with cross-functional teams to determine internal and external needs, translating into creative briefs and compelling creative concepts.
  • Tell Realtor.com’s employer brand story using owned resources such as LinkedIn, Glassdoor, Indeed.com, Comparably, and realtor.com.com/careers; partner with Corporate Communications for earned media highlighting our culture and employee experience.
  • Partner with Talent Acquisition to create and implement employer brand #RDClife social media strategy and content for LinkedIn, Instagram, and Twitter.
  • Monitor and build response strategy and content for candidate feedback across talent portals.
  • Develop a framework/guidance to internal Realtor.com ambassadors to share our message, personal stories, and brand via social.
  • Publicize Realtor.com as an employer of choice by creating and implementing a best place to work awards strategy and owning the application process; partner with the communications teams on subsequent internal and external communications.

What You Need to Succeed:

  • BA/BS and 10-12 years of experience in Recruiting/Recruitment Marketing, Employer Branding, Communications, or Marketing, for a reputable, fast-growing technology business against aggressive competition
  • Proven subject matter expert and leader of employer branding efforts, able to partner deeply with the business and senior stakeholders
  • Passionate about employee culture and experience, and bringing it to life for prospective talent
  • Expertise in creating a robust and multifaceted messaging architecture and content strategy, leading cross-functional teams to execute
  • Excellent, creative and convincing storyteller, able to inspire and lead from the front, including exceptional writing and editing, acute attention to detail, and high bar for quality.
  • Well-honed understanding of communications strategy (both internal/external), media relations, reputation management, as well as emerging trends in communications technologies
  • Demonstrated experience in driving complex projects in a fast-paced, constantly evolving environment with multiple key stakeholders Highly collaborative; ability to build strong relationships at all levels
  • Energetic, go-getter, positive attitude and a great teammate!

About realtor.com

At realtor.com®, we believe that everyone deserves a home of their own. We’re a community of nearly 2,000 employees who work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we’re there to lend a helping hand. Every month, over 85 million people trust us with their journey home by visiting our site and mobile apps, and we’d love to have you join our team to help.

We’ve got great offices in the U.S. and Canada with lots of sweet jobs to choose from, so we’re hoping you’ll join us on our journey to make buying, selling, renting, and living in homes easier and more rewarding for everyone.  

Let’s make a difference, together. For Real.

#LI-JMS1


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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • FlaskFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • GITDatabases
    • AWSDatabases

Location

Cool downtown office nestled in the bars and restaurants of East 6th Street

An Insider's view of Realtor.com

How does your team reward individual success?

We reward success through recognition and appreciation. We often celebrate wins loudly and with fun events. It's one of the best parts of our culture!

Fluker

Consumer Experience Manager

What projects are you most excited about?

I'm most excited about how we're scaling our outreach to consumers which allows us to help more people every day. Not only that, but I love the pace we have in testing new consumer experiences!

Diane

Senior Product Manager

How has your career grown since starting at the company?

I’ve been with Realtor.com for exactly one year and I’ve grown a great deal. I’ve expanded my literacy from AWS to Python to React Native and been mentored all along the way.

Yufeng

Senior Software Engineer

How do your team's ideas influence the company's direction?

With 100 million unique users to Realtor.com a month, we play a leading role in the world's largest real estate network, sitting uniquely in this position of big data, while still being a mid-sized company that is able to democratize the information throughout the business. It’s an incredible position to be in.

Anne

Vice President, Product Management

What unique initiatives do you have that encourage innovation?

Our consumer success model is best in class, yet we continuously strive to build even better services and products for for the Realtor.com consumer.

James

Senior Training Manager

What are Realtor.com Perks + Benefits

Realtor.com Benefits Overview

At Realtor.com we fully embrace the value of having an inclusive culture where people can be their whole selves and do their best work. Having healthy and happy employees is extremely important, which is why we offer all of our employees more than just great basic health coverage. We strive for a culture where everyone feels fully "at home."

Culture
Volunteer in local community
We love our neighbors and think it important to give back to those in need. Our employees come together to volunteer and donate to local and national causes near and dear to their hearts.
Partners with Nonprofits
From our volunteer work with Habitat for Humanity to our employee charitable gift matching per employee, our commitment to our communities is unwavering.
Friends outside of work
Eat lunch together
Intracompany committees
Realtor.com has an Employee Engagement and Culture volunteer committee who come together regularly to plan events, programs and celebrations, from holidays to sports to philanthropy, and more.
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Mandatory company-wide training on Inclusive leadership and inclusive culture.
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Our Employee Resource Groups invite our employees as they bring their whole, authentic selves to work and engage with one another in taking action to build a more diverse and inclusive work space.
Hiring Practices that Promote Diversity
Unbiased candidate sourcing, diverse candidate pools and removal of referral source data in support of unbiased candidate selection is our approach.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Realtor.com offers both short term and long term disability programs upon your date of hire at no cost to you.
Dental Benefits
Realtor.com® offers two dental plans through Aetna. The Aetna Dental PPO allows flexibility to see in and out-of-network providers, while the Aetna Dental DMO is a low-cost, in-network only plan.
Vision Benefits
Vision coverage is available through the Aetna Vision Preferred plan. It offers coverage for a variety of services both in and out-of-network.
Health Insurance Benefits
For the 2021 plan year, there is a choice of four medical plans offered through Aetna and Kaiser.
Life Insurance
Realtor.com® provides life insurance coverage for both Basic Life and Accidental Death and Dismemberment for all eligible employees.
Pet Insurance
Coverage is available for accidents, illnesses and preventive care.
Wellness Programs
Employees can access unlimited, on-demand, and personalized streaming videos on the topics of exercise, mindfulness, nutrition, sleep, and financial well-being.
Onsite Gym
Mental Health Benefits
News Corp and realtor.com provide a variety of choices for serving and supporting your emotional wellbeing needs.
Retirement & Stock Options Benefits
401(K)
At realtor.com®, there are two retirement saving accounts available; the Traditional 401(k) and the Roth 401(k). You may choose to contribute to either plan to participate in the employer matching.
401(K) Matching
The News Corp 401(k) Savings Plan provides a matching program of 100% of the first 1% and 50% of the next 5% to help you make the most of your money.
Performance Bonus
Match charitable contributions
Realtor.com offers charitable gift matching of up to $500 per employee annually.
Child Care & Parental Leave Benefits
Child Care Benefits
A dependent care FSA reimburses you for eligible child and adult care expenses such as day care, before/after school care, nursery school, preschool, and summer day camp.
Generous Parental Leave
Paid Parental Leave to include bonding, adoption, & surrogacy (20 weeks for primary caregivers and 4 weeks for secondary caregivers)
Flexible Work Schedule
Austin Tech Center employees have flexible start and end times.
Family Medical Leave
There may come a time when you need to begin a leave of absence to cover needs such as disability, caregiver leave, Family Member Leave Act (FMLA). MetLife will be your main point of contact.
Company sponsored family events
Annual events including friends and family members are a company highlight.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Game Room
Pop-a-shot is an Austin favorite. All net!
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Realtor.com reimburses up to $5,000 annually, for graded courses/degree programs from accredited institutes. We also offer 50% reimbursement up to $2500 per year for job skill programs/certifications.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Our HomeGrown Mentoring Program is available for all full time employees.
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

When we show up to work each day, regardless of title or tenure, we all want to be heard, be valued, and know that our contributions matter.

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