• Craft content marketing strategy required for campaign/program engagement and conversion with input from stakeholders across the company. This includes ideation, creation, management and measurement.
• Capitalize on trends and news that impact customers and clearly articulates our differentiators using exceptional storytelling skills

• Be responsible for brand voice and messaging of all global content, such as: research papers, consumer surveys, whitepapers, eBooks, guides/tip sheets, videos and executive bylines.
• Execute content strategy for online events (webcasts) and local events (Lithium or 3rd party), including: main stage content and breakout sessions as well as coordination of speakers.
• Maintain our brand voice on Lithium Community (blog) and Lithium social channels – Twitter, Facebook, LinkedIn and other networks
• Work with demand gen team to set benchmarks for asset success based on cost/stage & time to funnel conversion/stage.
• Work with MLT and employees on content initiatives that incorporate vision, mission, values and growth priorities for Lithium.
• Continuously audit and curate content library. Assess gaps based on knowledge of the customer, buyer journeys and personas. Build strategies to address gaps and refine strategies based on results
• Build operational excellence through developing processes to facilitate efficient content creation, deployment and impact.

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• 10+ years marketing experience with strong writing and editing skills
• Can cultivate and articulate detailed understanding of the market and customer challenges
• Excellent communication and interpersonal skills with all levels of executives and management
• Inspire team of storytellers/writers to create content that resonates while managing their time and work product
• Fast learner, decisive, creative ideation throughout process
• Previous management experience preferred
• Proactively seek and hear storylines throughout the company, and present them in a collaborative, mindful way
• Customer empathy – you know how to connect and communicate with different audiences