Web Content Strategist

BigCommerce, named a 2021 "Best Place to Work" in Austin, is looking for a technically savvy, data-driven Web Content Strategist whose focus is on growth. In this role, you’ll have the opportunity to positively influence the trajectory of a billion dollar company in a trillion dollar industry by shaping the BigCommerce website experience. As a key member of the Content Marketing team, this person must be equal parts creative and strategic, with a passion for UX and storytelling. 

The Web Content Strategist will be responsible for creating content strategies designed to enhance the end-to-end website experience and guide users through the conversion funnel with compelling and cohesive storytelling. This role will report to the Director, Content Marketing and will collaborate cross-functionally with Marketing Web, SEO and Demand Generation teams. Our ideal candidate is a driven, forward-thinking marketer and skilled strategist who will contribute innovative ideas to continually improve BigCommerce content. 

What You’ll Do

• Partner closely with the Marketing Web team to define the website user journey and optimize web information architecture for acquisition and retention. 
• Collaborate with Demand Generation and Customer Marketing teams to understand users’ content needs and align on business goals. 
• Develop and communicate content strategy recommendations to project teams, including audit findings, template selection, sitemap navigation, taxonomy and more. 
• Regularly audit bigcommerce.com for content gaps, inconsistencies and opportunities to create connected content experiences. 
• Test and refine content based on analytics, user feedback and other performance data, and adjust the website content experience as the needs of the business change. 
• Write clear, compelling, and consistent web content for cohesive storytelling across touchpoints. 

You Have: 

• 3-5 years of content strategy and content writing experience with a focus on B2B marketing, ecommerce and/or SaaS.
• A proven track record of developing and executing content strategies and tactics.  
• A thorough understanding of website user experience and content optimization principles. 
• Familiarity with basic SEO principles.
• Working knowledge of Google Analytics or other analytics platforms. 
• Excellent written, verbal and interpersonal communication skills. 
• Experience working with cross-functional teams in a fast-paced environment. 
• Strong project management and organizational skills. 
• A demonstrated ability to identify and creatively solve complex problems.