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ADT

Copywriter Marketing Brand

Posted 5 Days Ago
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In-Office
Irving, TX
Mid level
In-Office
Irving, TX
Mid level
The Copywriter develops engaging marketing copy for various digital channels, ensuring brand consistency and supporting marketing campaigns through collaboration across teams.
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Summary:

We are seeking a Copywriter to craft clear, on-brand messaging for day-to-day marketing and brand communications. This role develops copy that is engaging, conversion-aware, and channel-appropriate across email, social, paid media, and web. You will work closely with designers, marketers, and stakeholders to ensure consistency of voice while supporting rapid execution.


Duties and Responsibilities:

  • Write and edit copy for campaign and BAU deliverables across digital channels.
  • Translate strategy and creative briefs into clear concepts, headlines, and body copy.
  • Adapt messaging to channel context, customer intent, and funnel stage.
  • Maintain brand tone of voice while tailoring copy for different audiences.
  • Partner with design to produce cohesive creative outputs with strong message-visual fit.
  • Support A/B testing with alternative copy directions and structured hypotheses.
  • Incorporate legal, compliance, and brand feedback accurately and quickly.
  • Build and maintain messaging libraries, style guidance, and reusable copy components.
  • Review performance insights and refine copy for stronger engagement and conversion.
  • Additional duties as assigned.

Skills and Competencies:

  • Excellent writing, editing, and proofreading skills.
  • Ability to simplify complex ideas into compelling customer-facing language.
  • Strong collaboration skills with creative and cross-functional partners.
  • Ability to manage volume and quality in a deadline-driven environment.

Minimum Qualifications:

  • 3+ years of copywriting experience in brand, digital, or performance marketing.
  • Portfolio featuring multichannel copy with measurable impact.

Preferred Qualifications:

  • Experience in D2C, eCommerce, or subscription businesses.
  • Familiarity with SEO basics and web content structure.
  • Knowledge of experimentation and performance copywriting practices.
  • Experience writing for social video and short-form formats.

Location: 

  • Our office follows 4 days onsite and 1-day remote schedule.

Travel:

  • Occasionally, less than 25%

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