Analytics Manager-Measurement & Reporting
About the Job
We are looking for an Analytics Manager- Measurement & Reporting based in Redwood City, CA, Austin, TX or remotely who will advance the impact of analytics across Zeno Group as a strategic partner to our clients and they will contribute to a culture of increased data literacy and data-driven decision making. This role will be comfortable speaking both ‘business’ and ‘data’ with our internal teams, external vendors and our clients to conduct discovery conversations. They will continuously innovate and improve the ways we report and measure results for our clients to better understand key insights that answer critical business questions and they will be able to communicate results quantitatively, contextually and with a “storytelling” mindset to various levels stakeholders including the C-Suite.
About You
You will use, train, and evangelize best in class tools and capabilities to support data and insight needs across Zeno Group with responsibilities that include:
Lead monthly reporting and measurement activities for a variety of existing clients
Consistently take on and assist in new business data analysis projects to support growth
Collaborate with clients to understand analytics needs, develop plans to address those needs, and analyze and interpret data to provide insights
Communicate complex concepts to non-technical business stakeholders (internal & external), this includes guiding the analytics discovery process and leading the results interpretation
Translate complex and sometimes ambiguous specifications into relevant analytics insights with a high degree of data integrity and reporting agility
Support analytics leadership team members in the creation of an integrated analytics program leveraging consistent methodologies and deliverables
Serve both short-term, quick-insights requests as well as longer-term, deeply analytical research needs for constant innovation
Education, Training & Professional Experience
Bachelor’s degree or higher in marketing, public relations or an analytics related field preferred
Five (5) or more years of experience in analytics, reporting or measurement projects required
Three (3) or more years of experience in public relations or related analytics field required
Advanced level of expertise with business intelligence tools, including Tableau, Google Data Studio, R, SQL, SAS, Excel required
Familiarity and expertise with public relations and social media data providers and tools such as, MuckRack, Meltwater, Newswhip, Brandwatch, Helixa, Traackr, BuzzSumo, Quid, Similar Web required
Professional Competencies
Ability to frame and engagingly communicate the data and insights from an analysis for a business centric and public relations focused audience
Expertise in analytics, statistics, data visualization, or programming
Exemplifies a high degree of attention to detail and data quality/precision
Ability to thrive and perform insights in a fast-paced reporting climate and consistently hit client deadlines
Experience with B2B and consumer marketing data required
Eager learner, collaborative partner and easy, candid and empathetic communicator
Passion for empirical research and answering hard questions with data
Zeno Group is a global, integrated communications agency, born from PR. The award-winning agency is committed to work that delivers true business value for clients across consumer, corporate, health and technology industries. Zeno was named 2019 Agency of the Year and Outstanding Midsize Agency of the Year by PRWeek as well as 2019 Agency of the Year and Midsize Agency of the Year at the SABRE Awards North America. Zeno also received high commendation as 2017 PRWeek International Agency of the Year, was named a Best Place to Work by PRWeek in 2016 and 2017 and received the distinguished Platinum SABRE Award for ‘Best in Show’ at the 2017 SABRE Awards North America. The agency was recognized at the Cannes International Festival of Creativity in 2018, winning a Bronze PR Cannes Lion, and in 2016, winning a Gold Cannes Lion and a Bronze PR Cannes Lion.
Zeno is a DJE Holdings Company. For more information, visit us at www.ZenoGroup.com.