Consumer Insights Manager

| Austin

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you have the opportunity to create something exceptional, build something sustainable and make a real impact. We are built for the wild.

As our Consumer Insights Manager, your role will be to gather and communicate consumer insights to business leadership, category management and new product development functions to help identify and illuminate unmet needs and define products that resonate with YETI users. Your list of responsibilities will range from strategic, quantitative surveys to observation and qualitative interviewing in the field. Broad user-based research experience and effective communication will be key. You’ll use data-driven storytelling to help us develop a richer understanding of consumers and drive organizational alignment around market opportunities. Your ability to synthesize and effectively present complex ideas plus your deep understanding of the product development process will help shape our product roadmap. The ideal candidate will have the ability to manage a variety of research projects and/or partners concurrently, inspire others and deliver actionable insights that lead to more badass YETI products.

A look at your day-to-day

  • Plan research methodologies and budget to maximize the impact and applicability of insights
  • Manage and conduct both qualitative and quantitative research for product development and marketing teams utilizing internal resources as well as external vendors
  • Work with designers and development teams to test product appeal, usability and performance
  • Work independently to plan, facilitate, analyze and present research insights
  • Moderate interviews, brainstorms and discussions with stakeholders to generate new ideas and identify research needs
  • Conduct secondary research to inform research strategies and protocol development
  • Present research findings in a confident, compelling and memorable way; sharing stores, creating graphics and editing video
  • Manage ongoing brand and user benchmark research including NPS, awareness, etc.
  • Employ research best practices and stay abreast of new methods

Now for a little bit about you….

  • Bachelor’s degree in a research-related field; Design or Marketing Research, Psychology, Sociology, Anthropology, Human Factors or other applicable research field
  • 5+ years of experience in a research role
  • Experience conducting usability testing, protocol and research tool development
  • Experience with Adobe suite or other visualization tools
  • Quantitative skills in survey writing, analysis and proficiency in Excel, SPSS or other data analysis software
  • Strong written, verbal and visual communication skills
  • Proven ability to effectively work within a team and collaborate with others
  • Hands on experience in the design and execution of qualitative and quantitative studies
  • A curiosity and passion to learn

Perks At YETI? We’ve got ya covered…

  • YETI Swag Package
  • Employee discounts on YETI products
  • Friends and Family discounts on YETI products too!
  • Lunch with our cool Ambassadors from the outdoor industry – get a chance to meet & break bread with your favorite fishing guides, BBQ pit masters and hunting pro’s
  • Competitive PTO program PLUS Loyalty Leave: 1 extra day of PTO with each year of service (up to 5 additional days after 5 years)
  • Day of Service – 1 day per year to do community volunteer work
  • Benefits coverage (health, dental, vision, etc) and 401K 
  • Employee Development Opportunities
  • Casual work environment – what else would you expect for a cooler company?
  • Standing desk options
  • Discounts with outdoor vendors / clients (such as Patagonia, Kuhl, Costa, etc)

 YETI is proud to be an Equal Opportunity Employer.

Read Full Job Description
Apply now
loading ...
Emailed

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • PHPLanguages
    • ScalaLanguages
    • SpringFrameworks
    • HBaseDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • RedisDatabases
    • SAP HANADatabases
    • Google AnalyticsAnalytics
    • Dynamic YieldAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SolidWorksDesign
    • InDesignDesign
    • Premiere ProDesign
    • SmartsheetManagement
    • SalesforceCRM
    • Exact TargetEmail

Location

7601 Southwest Pkwy, Austin, TX 78735
7601 Southwest Pkwy, Austin, TX 78735

Insider's spotlight

What’s the vibe like in the office?

An atmosphere of comfort and hard working peers create a warm and fun environment to come to everyday; it doesn't feel like work! Our peers and leadership provide constant recognition and support through shout outs, contests, and peer-to-peer awards. We work as one team for our customer.

Carley

Customer Service Representative

How do you collaborate with other teams in the company?

One of the best parts about my job is the opportunity to work with multiple groups across the organization. As the technical voice for YETI, engineering is presenting technologies to leadership, walking through product design with marketing, or fielding questions from our customer service team. There's never a dull day as a YETI Engineer!

Ed

Manager of Design Engineering

How does the company support your career growth?

My managers have been supportive of my career by guiding me towards a path that compliments my skills and strengths. They've offered me a variety of resources and introduced me to the decision makers to show their support for my development. After 3 years with Customer Service team, I've recently joined the Innovation team to pursue my passion.

Michelle

Associate Program Manager

We have reoccurring one-on-ones for discussing ongoing projects or working on personal development. I have an open door policy (or would if I had a door) where anyone can stop by at any time to talk or just catch up. We have a lot of things going on but making sure I am available to my group to help out where I can is an important part of my job.

Craig

Director of Logistics

As the Core Products Planner for Soft Goods, my days involve collaboration throughout the organization and with our valued International Suppliers. During this process, I create proposals to solve any issues that may arise until YETI inventory reaches our hub for fulfillment. This ensures we provide quality delivery to our customers.

Julie

Core Products Planner, Soft Goods

Perks of working here

401(K) Matching
401(K)
Casual Dress
Conferences & Training
Dental Benefits
Generous PTO
Happy Hours
Health Benefits
Onsite Gym
Parking
Some Meals Provided
Vision Benefits
Volunteering Opportunities
More Jobs at YETI23 open jobs
All
Finance
Data + Analytics
Design + UX
Developer + Engineer
HR
Marketing
Operations
Project Mgmt
Sales
Content