Digital Data Analyst - Conversion Optimization

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What we’re looking for:

As a Digital Data Analyst you will be an expert of all of Modernize’s digital business intelligence data. You will work directly with the Conversion Rate Optimization Wizards (CROW) Product Team on a daily basis to create dashboards, visualizations, and algorithms that provide valuable insights to the organization and drive conversion rates. This is a pivotal role in our journey to clearly understand critical user engagement metrics. The insights cultivated in this role will ultimately influence new product features, impact critical daily business decisions, and drive revenue across the Modernize product suite.

What you’ll do:

  • Implement and analyze A/B or Multi-Variate Tests to provide actionable insights to the marketing team on the test data
  • Summarize and document historical test performances
  • Analyze conversion trends over time, and provide analysis for behaviors
  • Post-test regression: Analyze the impacts of rolling out winning variations
  • Monitor high level impression and funnel metrics per channel
  • Examine conversion funnels and identify opportunities for improvement
  • Identify correlations between traffic types, behaviors, and demographics — and their impact on conversion rates
  • Suggest testing strategies and ideas to improve conversion rates depending on visitor demographics and psychographics
  • Mitigate negative impacts of spam traffic and bots
  • Map conversion funnels for top landing pages and provide health scores
  • Act as a conduit between CROW and Stakeholders to prepare and present conversion-related activities

What you'll need:

  • Degree in Math, Physics, Statistics, Economics, Computer Science, or other quantitative fields preferred
  • 2+ years’ experience in a digital data / product analyst role or similar is a must
  • Fluency in SQL, as well as a deep understanding of statistical analysis, experimental design, and common pitfalls of data analysis
  • A passion for data - You are able to get the data you need and turn it into a story. You know how to convert information into decisions without getting stuck in paralysis by analysis
  • You are a self-starter: You drive projects with minimal guidance and focus on high impact work
  • Bonus: You’ve worked in a hyper-growth company

Who you are:

  • Thrive in a fast-paced, data-driven, entrepreneurial culture
  • Strong, innate appetite for growth and constant improvement
  • Can synthesize large amounts of data into actionable recommendations to support company’s long-term goals
  • Team player with proven track-record of collaborating with internal business leaders
  • Maintain a clear focus on accuracy, quality, timeliness and business performance
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Location

We are located in the heart of downtown Austin, right up the street from the capital with a rooftop patio overlooking Congress Ave.

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