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Digital Data Analyst - Conversion Optimization

| Austin

What we’re looking for:

As a Digital Data Analyst you will be an expert of all of Modernize’s digital business intelligence data. You will work directly with the Conversion Rate Optimization Wizards (CROW) Product Team on a daily basis to create dashboards, visualizations, and algorithms that provide valuable insights to the organization and drive conversion rates. This is a pivotal role in our journey to clearly understand critical user engagement metrics. The insights cultivated in this role will ultimately influence new product features, impact critical daily business decisions, and drive revenue across the Modernize product suite.

What you’ll do:

  • Implement and analyze A/B or Multi-Variate Tests to provide actionable insights to the marketing team on the test data
  • Summarize and document historical test performances
  • Analyze conversion trends over time, and provide analysis for behaviors
  • Post-test regression: Analyze the impacts of rolling out winning variations
  • Monitor high level impression and funnel metrics per channel
  • Examine conversion funnels and identify opportunities for improvement
  • Identify correlations between traffic types, behaviors, and demographics — and their impact on conversion rates
  • Suggest testing strategies and ideas to improve conversion rates depending on visitor demographics and psychographics
  • Mitigate negative impacts of spam traffic and bots
  • Map conversion funnels for top landing pages and provide health scores
  • Act as a conduit between CROW and Stakeholders to prepare and present conversion-related activities

What you'll need:

  • Degree in Math, Physics, Statistics, Economics, Computer Science, or other quantitative fields preferred
  • 2+ years’ experience in a digital data / product analyst role or similar is a must
  • Fluency in SQL, as well as a deep understanding of statistical analysis, experimental design, and common pitfalls of data analysis
  • A passion for data - You are able to get the data you need and turn it into a story. You know how to convert information into decisions without getting stuck in paralysis by analysis
  • You are a self-starter: You drive projects with minimal guidance and focus on high impact work
  • Bonus: You’ve worked in a hyper-growth company

Who you are:

  • Thrive in a fast-paced, data-driven, entrepreneurial culture
  • Strong, innate appetite for growth and constant improvement
  • Can synthesize large amounts of data into actionable recommendations to support company’s long-term goals
  • Team player with proven track-record of collaborating with internal business leaders
  • Maintain a clear focus on accuracy, quality, timeliness and business performance
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • HTMLLanguages
    • CSSLanguages
    • SASSLanguages
    • jQueryLibraries
    • PreactLibraries
    • VueJSLibraries
    • HadoopFrameworks
    • LaravelFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • AxureDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • EloquaEmail
    • MarketoLead Gen

Location

We are located in the heart of downtown Austin, right up the street from the capital with a rooftop patio overlooking Congress Ave.

An Insider's view of Modernize

What's something quirky about your company?

One of our core values is "Authentic, fun, and a little weird". Our employees here at Modernize are celebrated for their diverse backgrounds and experiences that make them each uniquely valuable to our company as a whole.

Christina Wells

Director of People Operations

What does your typical day look like?

Getting the opportunity to work on strategic projects and build projects from scratch. It's always really exciting when your executive team puts that level of faith in you to work a project from nothing to something very impactful to the business.

Ryan DuCharme

Enterprise Sales Director

How has your career grown since starting at the company?

Modernize gives all employees an opportunity to develop and grow at a pace that suits them while encouraging us to design our own path. I was hired as an Account Manager and showed interest in wanting to learn more on the marketing side, so they created a role for me and helped with the transition. A year later I couldn't be happier.

Barry James

Email Marketing Associate

How do you make yourself accessible to the rest of the team?

I foster an open environment where both problems and solutions can be openly discussed. I embrace a management philosophy called Radical Candor which encourages the team to care personally and challenge directly. By putting Radical Candor at the forefront of our team culture, we bypass non-productive behavior while focusing on growing Modernize.

Alan Godfrey

EVP Corporate Development/Customer Success

What’s the vibe like in the office?

It’s easy to cite that Modernize is stellar for our puppy policy, catered lunches, and unlimited PTO, but it is our culture that truly sets Modernize apart. Employees are thoughtfully set up to thrive and grow in our creative, collaborative, quirky community.

Cassie Morien

Senior Content Strategist

What are Modernize Perks + Benefits

Modernize Benefits Overview

The Modernize family is aware of just how much value each of our employees brings to our company. Because of this, we want to take care of our employees in return. We offer a plethora of perks and benefits to not only ensure our employees feel taken care of but also to create a fun and dynamic work environment that keeps them excited to come to work every day!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Eligible employees get 4 weeks of paid sabbatical after their first 10 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches 3 times/week
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
$100 tax free monthly parking stipend
Pet Friendly
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Flexible Open PTO. FREE Food! Kegs on Every Floor. Catered Lunch 3 times/week. Flexible Hours. Company outings & Family Events. Full Shower Facilities. Career Development Focused.

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