Director/Principal, Digital Performance & Attribution

We are looking for a highly analytical, collaborative, and articulate Attribution and Incrementality domain-expert to join our Business Operations Planning and Analytics team in the heart of sunny, downtown Austin.
As Director/Principal, you will lead the development of our retailer/brand attribution and incrementality methodologies, and help RMN grow our share of marketing budgets with retail clients. You will be the go-to authority on all things attribution and incrementality – online, online-to-offline, and cross-device, so RMN can effectively monetize on value delivered. You will partner cross-functionally with RMN’s Product, Operations and Business Analytics teams to guide the front-line Sales organization in successfully articulating value from RMN offerings. You will be a hands-on problem-solver with strong business savvy, who can work cross-functionally to champion ideas.
Knowledge of online tag management platforms and experience with 3rd party datasets for identity matching (device graphs, deterministic, probabilistic, etc.) is essential.
Sound interesting? Want to know more? Read on!

Who You Are

  • You have deep understanding of attribution with 3-5 years of hands-on experience in digital attribution analytics domain
  • You have 7+ years in digital marketing
  • You have implemented A/B test design methodologies to measure attribution and incrementality in cross-device and omni-channel settings, using first and third-party data sets
  • You have familiarity with Ad Tech industry trends, with deep knowledge of digital attribution partners like Placed, PlaceIQ, Commerce Signals, LiveRamp, Attribution360 and others, in addition to experience with online tag management platforms like Coremetrics, Adobe Analytics, Google Analytics, etc
  • You have experience synthesizing independently generated data points into a cohesive analysis, and clearly communicate the results of complex analyses to a wide audience in a credible fashion, including senior leadership
  • You have excellent interpersonal skills with proven ability to cultivate productive working relationships and influence at all levels of the organization
  • You are comfortable presenting attribution and incrementality methodologies and test results to C and VP level contacts at retail organizations
  • You love working in a high-energy environment with a dedication to excellence
  • You are willing to travel for customer meetings (30%)

What You'll Do

  • Provide leadership on build-out of attribution methodology, reporting and packaging of insights to reinforce value of RMN offerings
  • Establish critical success metrics, collaborate with team members on data gathering, and translate analysis to client-specific recommendations
  • Participate on client calls with our Sales team and attribution partners, to explain (in simple terms) the attribution methodology, test plans and recommendations
  • Aggregate attribution study results and the success of using each methodology
  • Work closely with the B2B marketing team to develop a library of best-in-class case studies that Sales can include in their “tool box”
  • Periodically train and empower Sales on attribution concepts, so the team is articulate on key facets of attribution
  • Identify any gaps in data and metrics, and work with Product, Content, Data, and Analytics teams to improve the tracking process, and the reporting of related metrics

Who We Are

  • We value diverse perspectives and believe this translates into stronger products and a better workplace
  • We have an open, casual, fun and upbeat environment where you are given a lot of responsibility and the freedom to make a huge impact
  • We have lots of intelligent people to work with and learn from
  • We have a great open vacation policy
  • We'll provide you with food, food, and more food
  • We believe in giving prizes, bonuses, and recognition for doing what you love

RewardsWe offer an opportunity to be an integral part of a company that eagerly pursues disruption in its space to continue to drive innovation and lead the competition. Benefits of being an employee of RetailMeNot, Inc. include, but are not limited to the following: - Competitive base & bonus packages; salary negotiable- Long Term Incentive Plan- Performance based rewards & recognition for your hard work and service- Very competitive benefits packages, including best-in-class parental leave- Open & flexible PTO- Cell phone & gym membership reimbursements- Fully stocked break room & onsite catered breakfasts & lunches multiple days/week About UsRetailMeNot, Inc. is a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The company enables consumers across the globe to find hundreds of thousands of digital offers to save money while they shop or dine out. U.S. Equal Employment Opportunity/Affirmative Action Information Individuals seeking employment at RetailMeNot, Inc. are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • WordpressCMS

Location

From the fun decor and outdoor patio to our weekly happy hours, there’s a place for everyone in downtown Austin, Texas.

An Insider's view of RetailMeNot, Inc.

What are some social events your company does?

RetailMeNot hosts a variety of community-building events to keep things lively and fun. Events range from annual family-friendly picnics to quarterly all-hands meetings to weekly happy hours and board game matches, providing a way for everyone to unwind have a good time. We also bring in speakers from the community for an outside perspective.

Lizette

Sr. Director, Culture and Engagement

What are RetailMeNot, Inc. Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement

Additional Perks + Benefits

A rich offering of medical, dental and vision plans are just the start of our basic benefits. Enjoy robust 401(k) and long term incentive plan benefits, free catered lunches, gym and cell phone reimbursements and free downtown parking. Need a pick-me-up? Join a colleague at the fresh juice bar or chat with one of our baristas at our full-service coffee bar.

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