eCommerce Digital Analyst at CrowdStrike
About the Role
The eCommerce Digital Analyst is responsible for analyzing digital performance of web properties and paid media campaigns globally. As a key member of the eCommerce Analytics team, the Digital Analyst builds and manages a portfolio of reporting and dashboards that proactively shape new ways to track, visualize, and derive insights around digital engagement and optimization across geographies, channels, and segments, focusing on:
Gaps and opportunities to optimize the customer experience
Web and media performance across the customer journey
nCohort analysis supporting segmentation, ABM, and funnel optimization
The Digital Analyst is an action-oriented individual with excellent analytical and problem solving skills, able to quickly comprehend and adapt to emerging priorities and thrive in a fast-paced, high-performing environment.
In addition to managing eCommerce reporting, the Digital Analyst will conduct ad hoc analysis to troubleshoot issues and provide actionable insights to inform quarterly planning and weekly optimization processes.
This role has a preference to candidates in Austin, TX but is open to candidates in the US (Remote).
What You’ll Need
Proven experience in a marketing analyst role, including web analytics, A/B testing, and performance optimization
4+ years of experience with KPI tracking, optimization testing, and data visualization
Advanced level with Google Analytics, Google Tag Manager, Excel
Experience with Salesforce, Bizible, Domo, Tableau, Supermetrics, Mixpanel preferred
Experience with eCommerce, Paid Media a plus
Bachelor’s degree in Analytics, Marketing, Business, Finance or related field