Market Research Analyst
Market Research Sr. Analyst
Location: Remote, Austin preferred
Job Summary:
Saatva launched in 2010 and we are still growing rapidly each month and year. We’re looking for a curious, data-driven, passionate Market Research Analyst who will support Marketing strategy, planning and decision making by identifying marketing challenges, maintaining data integrity and evaluating information in systems and tools used for planning, interpreting data and results, presenting findings and recommending actions related to the findings. This position will report to the Sr. Director Analytics and Business Intelligence.
Who We Are
Saatva is the Direct-to-Consumer luxury mattress and home furnishings brand that aspires to help every consumer get a great night’s sleep. At Saatva, we do more than sell mattresses to consumers. We are a brand that believes in consciousness and goodness — from what we put in our products, to how we treat our customers and each other. We believe our greatest potential is reached when we empower each other, and we believe in having a good time in the process. This commitment extends to a diverse and friendly environment that nurtures personal as well as professional growth.
About You
Saatva core products, i.e., mattresses, are a considered purchase in a competitive market, so you must have a good understanding and experience as a market research analyst in a retail luxury brand sold directly to consumers.
You’re the right person for this role if you:
- Are naturally curious, wonder how things work and go to great lengths to understand why
- Communicate well and know how to influence others across the organization to drive the outcomes you need
- Are a self-starter with a strong work ethic, willing to work hard and sometimes long hours to get the job done
- Excel in an unstructured environment and can turn an ill-defined idea into a structured project you can execute on
- Learn fast and can pivot quickly. You will need to gather data and information from many departments, meet and talk to people in a variety of levels and backgrounds, analyze the information and feedback, and integrate and synthesize learnings that will be used by the Marketing team
- Are pragmatic and can balance short and long-term efforts as well as deciding when to ‘test and invest’ vs. going ‘all in’
- Successfully juggle multiple initiatives and prioritize work effectively while meeting deadlines
- Are excited to be part of a growing team, take initiative and drive results
- Are legally authorized to work in the United States (visa sponsorship will not be offered)
Responsibilities/Duties
- Leading industry, competitive and consumer research projects, supervising all aspects of projects in-house as well as with research vendors
- Develop a strong understanding of the Saatva business, key marketing levers and performance drivers
- Perform industry and competitive analysis on an ongoing basis for our current and adjacent industry to understand market conditions or changes in the industry that may affect sales or expenses materially
- Partner with key stakeholders and business partners (technical and non-technical) to determine business questions and translate them into impactful research plans and methodologies
- Lead consumer research that will inform Marketing strategies and measure effectiveness of creative assets, using surveys and cutting edge technology such as NPL and FACS
- Find data and information about other external factors, e.g., economic conditions, that may affect sales
- When required independently seek data and sources then execute analyses
- Attend all stand-ups and weekly team meetings including project prioritization
- Collaborate and share project activities with other data scientists and analysts
- Participate in all Analytics team activities --- be a part of the team!
Qualifications
- 1-2 years experience in investment banking equity research or equivalent - DTC sector experience a plus
- 4-7 years experience in market research overall
- First hand experience in qualitative and quantitative consumer research techniques such as implicit association testing, FACS, conjoint analysis (Choice-Based Conjoint, Adaptive Choice-Based Conjoint, menu-based, MaxDiff), and segmentation (k-means, Latent Class, TwoStep cluster analysis), PCA, A/B testing, and when to apply which techniquest
- Strong communication skills, with ability to explain complex concepts simply and clearly to both technical and non-technical audiences
- Experience with qualitative techniques (e.g., ethnography, mobile ethnography and diaries, online boards, moderated and un-moderated usability testing, shopper/event intercepts)
- Familiarity with secondary resources from companies like Forrester, Gartner
- Strong communication skills to distill insights from research and communicate them clearly and persuasively across different audiences
- Ability to collaborate with external partners to build a complete understanding of customers’ behaviors
- Experience with market research tools (e.g. marketsight, crunch.io) and survey tools (e.g., Qualtrics) and statistical software (e.g., R, python, SPSS, SAS)