Senior Data Scientist, Media Analytics
At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
Building your career? Build it better at Realtor.com®. Join us and help change the world of real estate, one home at a time.
At Realtor.com, we process terabytes of data everyday and transform that data into information that powers decisions for millions of home buyers, renters, dreamers, and real estate professionals. We aim to radically simplify home buying/selling and help more people achieve the American dream on our Realtor.com website and mobile app.
We are looking for a seasoned Media Analyst to join our Data Science team and help take it to the next level. In this role, you will use data to identify opportunities to optimize display advertising media revenue. In your analysis, you will need to go beyond reporting on consumer engagement with and revenue from direct and programmatic media placements. You will need to explore why consumers are doing what they are doing, how that is different between groups, and why this behavior is valuable to our advertisers. You will develop hypotheses and partner with machine learning engineers to translate your hypotheses into dynamic pricing rules. Through all of that, you will be constantly interfacing with colleagues in other departments, particularly the product managers, designers, ad operations specialists, account managers, and financial analysts, and you must be able to effectively communicate your analyses and insights to them.
What you’ll do:
Business Performance Reporting, Visualization: Be the primary partner for our cross-functional stakeholders to understand both media product and financial performance. When a metric is ahead or behind expectations, dig in to drive meaningful, actionable insights that help the business performance improve or double-down on success.
Deep-Dive Analysis: Use advanced techniques (experimentation, statistical modeling, and machine learning) to analyze first party user behavioral data and third party ad manager data to identify patterns and uncover opportunities. Create a rich understanding of how people are interacting with media placements and use these insights to then make recommendations.
Opportunity Identification and Sizing: Both to set goals and help evaluate potential media placement opportunities, you will be tasked with forecasting and opportunity sizing. This will help our Media stakeholders understand the short-run and long-run dynamics of proposed changes to our media strategy, and create targets for driving business performance as well as optimize media revenue opportunities.
Partnership and Communication: Partner closely with our Media stakeholders to identify and unlock opportunities, and with other data teams to improve platform capabilities around data architecture, data visualization, data modeling, and testing platforms.
What you’ll bring:
Bachelor’s degree and 5+ years of related experience preferred or equivalent work experience
4+ years’ work experience analyzing data to answer business questions
Experience using data to optimize display advertising media revenue is preferred
Experience with statistical programming languages such as Python or R
Experience with advertising solution platforms such as Google Ad Manager is preferred
Experience with data exploration and data visualization tools such as Tableau, Shiny, Streamlit, etc.
Experience with cloud-based data environments such as AWS and Snowflake as well as query programming languages such as SQL
Advanced technical and modeling skills including Excel or Google Sheet skills (e.g. pivot, vlookup, etc.) and data analytics
Understanding of experimentation and statistics concepts (e.g. confidence intervals, hypothesis testing, regression analysis, etc.)
Understanding of machine learning concepts (e.g. unsupervised learning, supervised learning, etc.)
Familiarity with auction theory a plus
Ability to think strategically, analyze and interpret media drivers and consumer information
Intense curiosity, high intellectual and analytical horsepower, passionate pursuit of analytics driven insights
Strong communication skills as well as written and verbal presentation skills and experience presenting to diverse audiences
Experience using data and metrics to back up assumptions and develop business cases and an ability to translate complex analysis into actionable recommendations
Do the best work of your life at Realtor.com
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor.com, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals.