NSS Labs, Inc. is the global leader in operationalizing cybersecurity, empowering enterprises by providing relevant information to reduce the operational burden of cybersecurity and address crucial gaps in their cybersecurity efforts. Our unmatched and well-respected foundation in security testing, along with our enterprise research and global threat analysis capabilities, provide the basis for our CAWS Continuous Security Validation Platform, an advanced platform that substantiates the effectiveness of enterprise security controls and uncovers unmitigated risks to enterprise systems. Using fact-based threat data and objective risk information, CAWS enables businesses to strengthen their cyber risk posture, continuously validate their security controls and take timely action to mitigate threats to their Operating Systems and applications. CISOs, Chief Security Architects, SOC and Threat Analysts, and SOC and information security professionals from many of the world's largest and most demanding enterprises rely on trusted insights from NSS Labs. For more information, visit www.nsslabs.com.

As the Demand Generation Manager, you will be a primary stakeholder for marketing campaigns that drive sales pipeline and revenue opportunities for NSS Labs. You will drive both execution and operations, and work collaboratively with the internal teams, including: corporate marketing, product marketing, and internal services organizations to achieve lead and pipeline development goals. 

Key Responsibilities:

• Design lead generation and nurturing programs, lead scoring, and progressive profiling initiatives
• Build campaigns and lead nurturing programs using Pardot; set up and execute tactical tasks associated with customized landing pages, forms creation, email campaigns and lead scoring rules
• Understand segmentation best practices for efficient and effective campaign targeting
• Deploy a portfolio of smart online marketing lead generation programs
• Create and maintain a marketing reporting dashboard to continuously refine and improve lead generation efforts that support data-driven marketing decisions
• Distill data from analytics and implement improvements to lead generation programs
• Perform regular tracking of marketing performance. Integrate recommendations into the “Design” phase above and continuously improve our engine. Continually monitor, analyze and tune campaigns to maximize ROI
• Work with lead qualification team for sales enablement

 Required Skills and Experiences:

• 3+ years experience in B2B demand generation marketing 
• Prefer exoerience with technical products  
• Experience with Salesforce.com and Pardot preferred
• Detail-oriented and deadline-driven, with strong project management and organizational skills
• Critical thinker with proven ability to understand industry concepts and product information, then transform into compelling campaigns
• Team player with strong communication skills a must
• Industry experience in latest demand generation techniques, including metrics and measurement, nurture strategies, digital, online and live events
• Proven track record of acquiring customers and expanding brand presence through innovative digital marketing strategies and execution
• Experience with SaaS solutions marketing within the enterprise market preferred
• Experience driving inbound lead generation through company and third-party sites, social media, content syndication, resulting in significant business impact

At NSS Labs, we hire innovative and talented individuals with a passion for leading-edge technology. We have a culture of innovation, where quality, originality, and “thinking outside the box” are encouraged. Our leadership fosters professional growth and support, all within a fast-paced environment.   

Located in Austin, Texas, NSS Labs offers its team members competitive compensation, medical and dental, and 401(k) benefits. If you feel you have the passion, dedication, and expertise that match our unique company, apply to join our team!

Third party resumes are not currently being accepted. NSS Labs, Inc. will not pay a fee for unsolicited resumes.