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Whole Foods Market
Revolutionizing the grocery landscape (again).
Austin, TX

Creative Director, Copy and Editorial (Amazon Fresh) at Whole Foods Market (Austin, TX)

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We’re seeking a leader to service and support the Amazon Fresh brand. As the Creative Director, Editorial & Content, you will define the brand voice for Amazon Fresh and report to the VP of Creative and Design for Whole Foods Market and Amazon Fresh. You will lead copy and content development for customer-facing messaging across all channels including in-store signage, paid media, social, web, email, private brand packaging, and editorial.
To be successful in this role, this leader will be skilled in building relationships between multiple teams. They must be an agile learner who is adept at navigating change in retail and adapting to new processes. You’ll be working daily with your counterparts in Design, Art Direction and Packaging to craft an ownable and cohesive brand voice.
While this leader exudes positivity and is motivated by helping others grow their skills, they don’t shy from writing every day. From brand building campaigns to tactical promotional messaging, you’re passionate about writing all of it and see how both are critical to the brand and business.
This role is based in Austin TX, within the Whole Foods Market corporate offices. We are a people-first company and big egos don’t work out here. We thrive on collaboration and have a laid-back, hard-working culture that thrives on having self-responsibility and earning trust. We’re a supportive, collaborative, eclectic group of creative misfits. The right candidate for this role will not merely fit into our culture, but add to it.


  • Collaborate with a multidisciplinary team of creatives and marketing team members from both Whole Foods Market and Amazon
  • Oversee copy and content development for all customer-facing deliverables, including in-store signage, paid media, social, web, email, exclusive brands packaging, and editorial
  • Own and create Amazon Fresh brand guidelines for voice and tone
  • Present work to Whole Foods Market and Amazon leadership
  • Review and provide feedback on all copy throughout its development, ensuring copy is brand-aligned, customer-first and uses consistent voice and tone
  • Guide creatives in turning complex messaging hierarchies into clear, concise and compelling deliverables across a portfolio of marketing programs
  • Partner closely with CDs of Design, Art Direction and Packaging to encourage communication between copy and design teams, and seek out opportunities to strengthen the connection between visuals and messaging
  • Mentor team members through career opportunities and challenges, help them set goals and check in on their progress; conduct yearly evaluations for direct reports
  • Assist in removing roadblocks for creatives, constantly looking for opportunities to streamline processes and working with Project Management and Operations to implement change


  • Proven ability to lead and inspire a team of direct reports
  • Proven ability to impart focus by developing clear goals and priorities
  • Proven ability to operate among ambiguity and fast-changing business goals
  • Proven ability to build cross-functional partnerships and inspire collaboration and action
  • Proven ability to juggle multiple projects while maintaining a clear sense of priorities


  • 6+ years of copywriting experience at a brand or agency
  • 2+ years of leadership experience managing a copy/creative team
  • Experience managing the creative development process along with mentoring, supervisory and team-building skills
  • Strong ability to provide clear creative direction across in-store retail, interactive content

At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.

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Where we are

Located in the heart of downtown Austin, we've been a mainstay in the Austin community since 1980.

Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases

What are Whole Foods Market Perks + Benefits

Volunteer in local community
Partners with Nonprofits
On top of working with personal nonprofits, Team Members can work with and contribute to our three main nonprofits -- Whole Planet Foundation, Whole Cities Foundation, and Whole Kids Foundation.
Friends outside of work
Eat lunch together
Intracompany committees
Join committees ranging from our hiring committee, Inclusion Task Force, and more.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available

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