Freelance Graphic Designer - Performance Marketing (APAC)
At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.
Since launch in August 2013 we have grown exponentially, amassing over 30 million active users across 190 different countries who have created more than 2 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we are capable of!
About Design team
The Design Specialty in Manila aims to be the best design company in the world. That starts with hiring the best people and best designers to support the different teams in Canva.
Performance Marketing is a team supported by the Brand Creative subspecialty of the Design Specialty. The team is under the Marketing & Engagement group. Performance Marketing ensures that internal and external communications are on-brand and helps provide design support across marketing teams.
About Performance Marketing
The Marketing & Engagement Group’s mission is for Canva “to become the most-loved brand in the world”. We are scaling our team, budgets and operations to drive brand awareness and growth in our 100+ markets around the world. Marketing is still new as a function at Canva, and so we’re building a lot of our structures, cadences, budgets, processes and systems from the ground up.
With our mission to amplify Canva's story across digital touchpoints while driving sustainable growth & revenue through automation and intelligence.
About the candidate
You’ll work as part of our Performance Creative team, supporting the visual comms squad. This role will cover a wide range of creative responsibilities from ideation, storyboarding, layout and art direction.
You will be part of a vibrant and friendly creative studio, producing engaging creatives for our various paid marketing efforts. You’ll have the opportunity to participate in defining how performance marketing looks at Canva, delivering a wide variety of creative campaigns for our paid social channels.
As a freelance Designer, you will...
- Design and localise static SEM banners Support the graphic design squad in designing and localising landing pages (Template Grid, Maker, Quickpages)
- Localise static ad creatives for our paid channels mainly for our UAC campaigns on Facebook, IG, Google, Linked In and Affiliates channels.
- Occasionally, storyboarding and producing hero imagery to be used in our video creatives, working closely with the motion and video squad.
Experience you'll need...
- 1-2+ years experience as a graphic designer, creating a diverse range of branding and advertising campaigns.
- Good grasp of brand thinking can easily understand the Canva visual language and tone of the brand.
- A strong portfolio or reel demonstrating their passion for graphic design, landing page design, branding and advertising.
- Strong visual communication skills, layout experience from typography and colour theory which you can use effectively in producing engaging ad creatives.
- The confidence to try new things, and a passion for big ideas and storytelling
- Good communication skills to collaborate with remote creative teams, and be able to sell ideas on creative brainstorms.
- The ability to work collaboratively in a creative team environment;
- Diligence to hit deadlines, and offer suggestions to streamline and improve team processes.
- A working knowledge in Advanced Adobe Photoshop, Adobe Illustrator, Basic Adobe Premiere & After Effects. Knowledge in Figma or Sketch is a bonus!
- Applicant should have own subscription to Adobe Creative Suite
- Open to people based in Asia Pacific.
When applying to this role, please provide the following...
- A link to your portfolio
- Your availability
- Your hourly rate