Digital Marketing Specialist

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Who we are and what we do?

Alchemy is the global leader of innovative Software as a Service (SaaS) solutions that help food companies engage their workforces to drive safety and productivity. Over three million food workers at 50,000 locations use Alchemy’s tailored training, coaching, and communications programs to safeguard our food supply, reduce workplace injuries and increase productivity. From farm to fork, Alchemy works with food growers, manufacturers, processors, packagers, distributors, restaurants and grocery stores of all sizes to build a culture of operational excellence.

In the last year Alchemy was named to the Inc. 5000 list of America’s fastest growing private companies; the Austin American Statesman named Alchemy as one of Austin’s Top Workplaces for the fourth consecutive year; and Outside Magazine named our Bozeman office as one of the best places to work in the U.S. for the second consecutive year. These awards represent Alchemy’s overall commitment to fostering a culture of high performance with a great work-life balance.

What are we looking for?

We're looking for a creative, data-driven digital marketer to implement aggressive strategies and tactics that attract targeted website traffic and convert them into qualified leads. You should have command of best practices and trends in search engine optimization, paid advertising, and social media marketing, while being able to gather and analyze data, make recommendations, and ensure appropriate adjustments are made to improve overall conversion rates.

What you’ll do:

With a goal of increasing and improving website traffic, conversions, and leads:

  • Develop on-page and off-page Search Engine Optimization
  • Optimize paid marketing campaigns, leveraging targeted CTAs, landing pages and forms
  • Build and maintain company’s social media profiles, including monitoring and engaging in relevant social discussions about our company, industry, and clients
  • Run regular social promotions and campaigns (Twitter chats and LinkedIn discussions)
  • Collaborate with cross-functional teams to maintain a consistent brand voice
  • Work with internal and external resources to deploy interactive tools and apps
  • Routinely A/B test and measure the performance of conversions assets
  • Track, measure, and analyze all initiatives to report on digital marketing ROI
  • Stay up-to-date with the latest trends and changes in digital marketing trends

What you bring to the table:

  • Bachelor’s degree or completion of a marketing related college program
  • 3-5 years of experience in digital and outbound marketing campaign execution
  • Excellent written, oral, and interpersonal communication skills, complimented with creative thinking
  • Proven ability to manage complex projects with multiple stakeholders in a fast-paced, deadline oriented environment
  • Highly analytical and able to derive meaning from data through testing and optimization
  • Proficiency in using social media software (e.g. HubSpot's Social Inbox)
  • Thorough knowledge of search ranking and optimization factors and key algorithm updates
  • Expertise in web analytics software and keyword tools
  • In-depth knowledge of the various paid marketing channels, including paid search, retargeting, social network advertising, content distribution and placement networks, and third-party publications
  • Ability to build relationships and negotiate with vendors to maximize resources
  • Experience handling marketing budgets and forecasting/reporting results
  • Bonus skills: HTML/CSS, Adobe Creative Suite

What’s in it for you?

Alchemy is a growing company with an innovative work environment that offers:

  • Competitive compensation plus innovative incentive programs
  • Company paid vision, dental and health benefits for employees (spouse, domestic partner, and dependents can be added at additional costs)
  • 401k Plan with a Company match
  • Paid Time Off
  • Company paid short and long-term disability
  • Company paid life insurance
  • Tuition reimbursement
  • Employee assistance program

Alchemy strives to maintain a fun and positive environment. Here are some perks offered to employees:

  • Flexible and casual environment
  • Frequent employee appreciation events
  • Game room with shuffle board, darts, and foosball
  • Snacks provided throughout the week
  • Monthly onsite massages
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Location

5301 Riata Park Ct. Building F , Austin, TX 78727

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