Digital Marketing Brand Manager

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~ “Never permit a dichotomy to rule your life, a dichotomy in which you hate what you do so you can have pleasure in your spare time. Look for a situation in which your work will give you as much happiness as your spare time.” - Pablo Picasso ~

DO YOU LOVE TO?

  • Get shit done

  • Set and achieve goals

  • Have a massive impact on a young, fast-growing startup company

  • Be the leader of a multinational brand from its very beginning

  • Get deep satisfaction out of being productive and making a huge contribution

  • Experience hyper-growth and the opportunity to learn & grow

  • Be part of a young & energetic team

  • Live a healthy, active lifestyle

  • Work under pressure

  • Be detailed and organized

  • Learn & grow professionally

  • Exercise

  • Laugh

  • Push your limits

  • Hustle

  • Take initiative

  • Have freedom

If you’re yelling at your computer screen, “That’s ME!” — keep reading...

At Benitago we believe that the big conglomerates are outdated and don’t know how to serve consumers online. We can do better. We build brands that reach closer to consumers online.

DO YOU HAVE?

PASSION - One of our company’s most important rules: We only work with people who are passionate about what they do. You must LOVE being busy and getting things done as well as have a strong passion for living a healthy lifestyle.

HUMOUR - Setting a new standard of honesty & transparency with our consumer products brands takes a lot of effort, and we like to have a lot of fun along the way. If you’re going to fit in, you must possess a great sense of humour and love to laugh!

HUNGER - Not just for the complimentary fresh fruit and celebratory lunches, but the deep hunger to learn and grow. We’re looking for a sharp mind we can invest in and continue to grow and let flourish. A positive attitude and a continuous learning/improvement mindset is a must.

WARRIOR MINDSET - The science is in; the greatest fulfillment we get out of life is when we’ve pushed ourselves beyond our limits towards a worthy goal. When we challenge ourselves. This can’t be done without a warrior mindset. A warrior mindset is doing whatever it takes, it is being relentless, and it is embracing the discomfort and challenge that is inevitable when striving towards big goals. (Yes, we also partake in Spartan Races and Polar Plunges.)

OUR CULTURE

We’re a young and ambitious brand accelerator based in Austin, TX on a mission to redefine the way brands build their relationships with customers online. We can do better than the big conglomerates and corporations.

We hire smart, capable, highly adaptable people who have a strong drive and a growth mindset (some of your favourite authors are Carol Dweck, Simon Sinek, Dan Pink, Jim Collins...). And while everyone on our team is an “A-player,” our culture is very collaborative, friendly and flexible.

Our company is built around wellness. That doesn’t just mean that we offer fitness stipends, unlimited vacation time, truly flexible hours, daily meditation time and healthy snacks. We also want you to enjoy doing what you do best and we give you the autonomy and support to do it in a way that works for everyone—our customers, the company and you.

The traditional 9-to-5 job is so last century. We’re doing things differently here.

OUR GUIDING PRINCIPLES

Choose Integrity

Everything we do—from product development to marketing to customer support to our daily meetings—is about choosing integrity. We’re proud to be building a name for ourselves as a company that is transparent and trustworthy—in an industry where those values are rare. We strive to do the right thing, not the easiest or the cheapest thing. The right thing.

Make A Difference

Benitago is a mission-driven brand accelerator. We see our brands as a way to create positive social change in the world. Not only are we committed to making a difference in the lives of our customers, but we also contribute with our time and a portion of our profits to social causes. We’re especially committed to providing nutrition and shelter to people in need around the world.

People, Planet and then Profits

Our brands are all about helping people live healthier and happierl. That includes our customers (who we treat as we would our friends) as well as our colleagues. We care about the sustainability and protection of the planet and animal rights. Our business choices reflect these priorities. Don’t get us wrong. We’re a business and we’re growing quickly, but we attribute that to the fact that we put people and the planet first.

Embrace Challenges

We hire great people and give them the freedom, flexibility and resources to take on ambitious goals every day. We’re big on education and self-development. We offer mentorships and coaching and have an extensive library of personal development materials. We frequently invite world-class entrepreneurs, authors and wellness experts to speak at our offices.

Have Fun

Work should be fun! We genuinely enjoy each other and what we’re doing. Sure, no business can be cotton candy and clowns all day, but we definitely have a lot fun together.

YOUR ROLE ON THE TEAM

Benitago is looking for a driven professional with digital marketing knowledge/experience to be the brand developer and leader for one of our consumer brands. This means developing and leading a brand from essentially the scratchboard (branding, digital marketing, sourcing, operations, packaging, financials) to thousands of customers in a matter of months. It’s pretty much like an entrepreneur without downside.

Responsibilities Include (but aren’t limited to):

  • Lead teams in the execution of key business building initiatives that include new product launches, packaging, new markets/segments development, etc.

  • Identify and evaluate new product and business opportunities within the business

  • Lead, develop and oversee the branding and design for a new consumer products brand

  • Lead and develop digital marketing strategies for paid (social) advertising, funnel marketing, audience building, conversion rate optimization, A/B testing, etc.

  • Develop and lead the new product creation process for new consumer products all the way from idea through sourcing and packaging design to market entry

  • Systemize, build and lead a team for the brand you manage

MUST Haves:

In addition to relevant experience as a marketing professional and general business knowledge, you will need to show evidence of the following:

  • Strong knowledge of Digital Marketing fundamentals (Social Media, Paid Advertising, A/B testing, Conversion Rate Optimization, Funnel Marketing, Email Marketing, Direct Sales, Copywriting, Design, Brand Positioning and Storytelling, etc.)

  • Minimum 3+ years experience in Brand Management and/or Digital Marketing for Packaged Goods / Beverage industries with a proven track record of success, including experience in going BIG

  • Cross-functional experience (i.e. sales, research, etc.)

  • Strong interpersonal and leadership skills, experience in leading teams of 5-10 people

  • Strong numerical skills and a data-driven approach to problem-solving

  • Excellent written and verbal communication skills

  • Strong strategic and analytical skills

  • Ability to take initiative, develop and seek out creative and innovative ideas

  • Strong knowledge marketing fundamentals, analytical expertise

  • Identify and evaluate new product and business opportunities within the business

  • General business understanding (profit optimization, cashflow, KPI systems and controlling, etc.)

  • Preliminary experience in human resources/ recruiting and interview systems

  • Must be creative and exercise good judgment in a variety of situations

  • Must be an enthusiastic go-getter that is a positive influence on workplace culture

  • Must be an A-player with a hunger to excel

  • Must be an outgoing, hard-working person who thrives in a fast-paced environment

  • Must be looking to make a long-term commitment with a young Austin startup

  • Must be willing to get your hands dirty and to roll-up your sleeves

  • Must live a healthy lifestyle

  • Must have a drive to go BIG and to outbeat the big corporations online

If you’re still here reading and believe you are a good fit to join us in Austin, we’re over the moon excited to meet you. Please head to the link below to apply:

https://benitago.workable.com/jobs/623419

Not a good fit but know someone who is? Please refer them!

 

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Location

701 Brazos St, Austin, TX 78701

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