About Kendra Scott:
We are a fun, talented and driven team dedicated to providing our customers with gorgeous products and a WOW! experience. Family, fashion and philanthropy are at the core of our company and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community. A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts and e-commerce. Our headquarters are located in the heart of Austin, Texas, and we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.
Position Overview:
Kendra Scott seeks a Digital Marketing Manager who will be responsible for managing all paid digital marketing efforts, including affiliates, SEM, CSEs and display advertising. The position requires the ability to develop and execute strategies across all channels that support both customer acquisition and retention.
Responsibilities:
• Actively manage all of Kendra Scott’s digital marketing channels. Deep dive on channel performance and develop recommendations to drive incremental sales.
• Develop benchmarks and set goals for channel performance (including spend, sales and ROI). Track performance against goals and report performance to senior leadership.
• Build and maintain digital marketing budget that supports the growth goals of the Ecommerce channel.
• Identify and launch new paid marketing channels to drive overall sales growth.
• Manage tactical elements of programs, including designing tests, sharing key marketing and promotional messages with agencies, requesting creative assets.
Our Ideal Candidate Will Have:
• 7+ years of experience in digital marketing in an ecommerce environment
• 1+ years of search marketing experience
• 1+ years of experience managing a marketing budget
• High proficiency Microsoft Excel
• Knowledge of Google Analytics and/or Omniture preferred, but not necessary
• Ability to independently prioritize and execute projects
• Adapt easily to changing situations and demonstrate flexibility.
• Have excellent verbal and written communication skills, including ability to present information in an easy-to-understand manner with clear recommendations.