Director of Content

| Austin

Mission

Build out a modern Content Marketing department. Develop world-class content across the entire company with go-to-market distribution strategies for targeted industries.

Outcome: Gain credibility and earn mindshare with enterprise decision makers.Outcome Measures

  • Content Strategy: Assist in developing the content strategy for the campaigns and priorities including the creation of targeted buyer-centric content journeys, narratives, and the corresponding deliverable plans.
  • Work with others to understand audience, competitive, prior content and campaign performance data and insights, as well as best practice information to inform campaigns.
  • Content Ideation: Must be maniacally focused on creating fresh, innovative content that sparks connections with our target. Lead the ideation process to turn data/insights into thought starters and sparks of creativity and stories.
  • Content Creation: Own the creation of the brief for the content creators and ensure all writers, illustrators, and editors are functioning at top performance.
  • Production Oversight: Own content production across channels and format types. Work with and manage creative/editorial resources to develop original content. Measure and monitor all content asset performance to ensure quality and performance of content created by partners/people. Manage content program execution.
  • Create Original Content: Create some assets yourself that include writing copy, giving visual guidance, writing emails, social tiles, and other assets.
  • Workflow Management: Deliver assets to the relevant teams for finishing, tagging and publishing.
  • Analyze and Optimize Content: Upload content and conduct A/B testing.
  • Talent Strategy: Work with the Influencer Marketing Manager to leverage their influencer relationships in various content mediums.
  • Content Distribution: Work with social media, internal communications, digital, and more to ensure campaigns are promoted and shared

Competencies

  • 5+ years of Content management or Content Marketing experience for a software company that sells to the enterprise
  • You are laser focused on creating content that will provide value first and foremost for our top targeted enterprise prospects
  • Comfortable creating content targeted to high level technical buyers (e.g. CIO, CTO)
  • Ability to articulate the data from all content you create. Tenfold is extremely data-driven so you will need to be able to follow the numbers when they show positive return.
  • Exceptional written and verbal communication and presentation skills. Ability to communicate technical concepts to audiences ranging from C-level executives to developers.
  • Track record of building and hiring high performing team. Ability to hold people accountable.
  • Strategic go-to-market thinker who has gone through multiple levels of scale.
  • Ability to be first-in as an individual contributor while building the Content Marketing department up

General Values and Capabilities

  • Customer obsession: constantly seeks to better his/her knowledge of the customer, their problems and challenges, how our solution fits (or doesn’t fit).
  • Champion to the Marketing team
  • Constant improvement of sales materials and sales presentations

Competencies that are table stakes

  • B2B SaaS experience
  • Track record leading a company that builds and sells products to the enterprise
  • Has led teams through complex operational decisions
  • Understands process and sees value in automation and efficiency while still staying as creative as possible

General values and capabilities that are table stakes

  • Strategic thinker
  • Extremely creative while still being data-driven
  • Strong sense of urgency
  • Strong operationally-savvy problem solver
  • Bold
  • Innovative, out of the box thinker
  • High EQ
  • Self aware
  • Entrepreneurial mindset
  • Empowers and develops others

Watch our Demo Video - https://vimeo.com/246701403

Culture Video - https://vimeo.com/229746298

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • HubSpotEmail
    • HubSpotLead Gen

Location

We are close to UT Campus with a couple of nearby restaurants like Pluckers, Fricano's Deli (great sandwiches), Friedmans BBQ, and Raku Sushi.
2222 Rio Grande Street, Austin, TX 78705

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Perks of working here

401(K)
Casual Dress
Commuter Benefits
Company Equity
Company Outings
Dental
Flex Work Hours
Generous PTO
Happy Hours
Health Benefits
Parking
Pet Friendly
Remote Work Program
Some Meals Provided
Unlimited PTO
Vision
Volunteering Opportunities
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