Mission

Build out a modern Content Marketing department. Develop world-class content across the entire company with go-to-market distribution strategies for targeted industries.

Outcome: Gain credibility and earn mindshare with enterprise decision makers.Outcome Measures

• Content Strategy: Assist in developing the content strategy for the campaigns and priorities including the creation of targeted buyer-centric content journeys, narratives, and the corresponding deliverable plans.
• Work with others to understand audience, competitive, prior content and campaign performance data and insights, as well as best practice information to inform campaigns.
• Content Ideation: Must be maniacally focused on creating fresh, innovative content that sparks connections with our target. Lead the ideation process to turn data/insights into thought starters and sparks of creativity and stories.
• Content Creation: Own the creation of the brief for the content creators and ensure all writers, illustrators, and editors are functioning at top performance.
• Production Oversight: Own content production across channels and format types. Work with and manage creative/editorial resources to develop original content. Measure and monitor all content asset performance to ensure quality and performance of content created by partners/people. Manage content program execution.
• Create Original Content: Create some assets yourself that include writing copy, giving visual guidance, writing emails, social tiles, and other assets.
• Workflow Management: Deliver assets to the relevant teams for finishing, tagging and publishing.
• Analyze and Optimize Content: Upload content and conduct A/B testing.
• Talent Strategy: Work with the Influencer Marketing Manager to leverage their influencer relationships in various content mediums.
• Content Distribution: Work with social media, internal communications, digital, and more to ensure campaigns are promoted and shared

Competencies

• 5+ years of Content management or Content Marketing experience for a software company that sells to the enterprise
• You are laser focused on creating content that will provide value first and foremost for our top targeted enterprise prospects
• Comfortable creating content targeted to high level technical buyers (e.g. CIO, CTO)
• Ability to articulate the data from all content you create. Tenfold is extremely data-driven so you will need to be able to follow the numbers when they show positive return.
• Exceptional written and verbal communication and presentation skills. Ability to communicate technical concepts to audiences ranging from C-level executives to developers.
• Track record of building and hiring high performing team. Ability to hold people accountable.
• Strategic go-to-market thinker who has gone through multiple levels of scale.
• Ability to be first-in as an individual contributor while building the Content Marketing department up

General Values and Capabilities

• Customer obsession: constantly seeks to better his/her knowledge of the customer, their problems and challenges, how our solution fits (or doesn’t fit).
• Champion to the Marketing team
• Constant improvement of sales materials and sales presentations

Competencies that are table stakes

• B2B SaaS experience
• Track record leading a company that builds and sells products to the enterprise
• Has led teams through complex operational decisions
• Understands process and sees value in automation and efficiency while still staying as creative as possible

General values and capabilities that are table stakes

• Strategic thinker
• Extremely creative while still being data-driven
• Strong sense of urgency
• Strong operationally-savvy problem solver
• Bold
• Innovative, out of the box thinker
• High EQ
• Self aware
• Entrepreneurial mindset
• Empowers and develops others

Watch our Demo Video - https://vimeo.com/246701403

Culture Video - https://vimeo.com/229746298