Field Marketing Manager - US

Posted 13 Days Ago
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Austin, TX
Hybrid
Senior level
Cloud • Information Technology • Security • Software
Sonar is committed to enabling developers and organizations to build better code for better software.
The Role
The Field Marketing Manager will plan, execute, and optimize marketing strategies within the US to enhance brand awareness, lead generation, and sales growth. Responsibilities include managing marketing campaigns, conducting market research, collaborating with partners, overseeing budget management, and analyzing campaign performance.
Summary Generated by Built In

Why should I Apply:


At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help organizations build responsible, secure, high-quality code quickly and systematically. We build solutions that don’t just solve symptoms of problems – we fix problems at the source – source code, to be specific.


We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. We believe team members should have the opportunity to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: provide solutions that deliver Clean Code.


The impact you will have  


We are seeking a dynamic and results-driven Field Marketing Manager to join our team in the US region. The ideal candidate will be responsible for planning, executing, and optimizing regional marketing strategies to drive brand awareness, lead generation, and sales growth. This role requires a strategic thinker with a deep understanding of the US market, excellent project management skills, and the ability to work collaboratively across different departments and cultures.

On a daily basis, you will lead the following areas

  • Regional Marketing Strategy: Develop and implement comprehensive field marketing plans tailored to the US region to support overall business objectives and sales targets.
  • Campaign Management: Plan and execute regional marketing campaigns, including events, webinars, trade shows, and digital marketing initiatives.
  • Lead Generation: Drive lead generation activities through targeted marketing programs and campaigns, ensuring a consistent pipeline of high-quality leads for the sales team.
  • Market Research: Conduct market research to identify new opportunities, understand customer needs, and stay ahead of industry trends within the US region.
  • Partner Marketing: Collaborate with channel partners to develop joint marketing initiatives that drive mutual growth and success.
  • Budget Management: Manage the regional marketing budget, ensuring effective allocation of resources and maximizing ROI.
  • Performance Analysis: Track, analyze, and report on the effectiveness of marketing programs and campaigns, making data-driven decisions to optimize performance.
  • Cross-functional Collaboration: Work closely with sales, product, and corporate marketing teams to ensure alignment of marketing strategies and messaging.
  • Brand Management: Maintain and enhance the company’s brand presence in the US region through consistent and impactful marketing efforts.
  • Compliance: Ensure all marketing activities comply with local regulations and industry standards.

The skills you will demonstrate

  • Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
  • 5+ years of experience in field marketing or a similar role, preferably within the US region.
  • Proven track record of developing and executing successful marketing campaigns that drive business results.
  • Strong understanding of the US market dynamics, cultural nuances, and business practices.
  • Excellent project management and organizational skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Exceptional communication and interpersonal skills.
  • Proficiency in marketing automation tools and CRM systems (e.g., MarketingCloud, Salesforce).
  • Willingness to travel within the US region as required.

Why you will love it here:


Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness – and embraces the right to fail (and get right back up again!). We believe that the best idea wins and everyone has a voice.

We believe that great people make a great company. We value people skills as much as technical skills and strive to keep things friendly and laid-back while still being passionate leaders in our domains. Our 550+ SonarSourcers from 33 different nationalities can relate!

We embrace work-life balance. It is important to maintain a healthy work-life balance. This is why we have a flexible work policy that includes remote and in-office hybrid work (minimum three days a week in the office - Monday/Tuesday/Thursday).

We have a growth mindset. We love to learn and believe that continuous education is critical to our success. In an ever-changing industry, new skills are a must, and we're happy to help our team acquire them.



We prioritize Diversity, Equity, and Inclusion:


At Sonar, we are a global workforce and recognize the value of different backgrounds, and global cultures.


We are committed to creating a diverse work environment and are proud to be an equal-opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.


All offers of employment at Sonar are contingent upon the clear results of a comprehensive background check conducted prior to the start date.


Please note that applications submitted through agencies or third-party recruiters will not be considered.

What the Team is Saying

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Brian
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Patrick McKinney
The Company
Austin, TX
597 Employees
Hybrid Workplace
Year Founded: 2008

What We Do

Software-driven digital innovation is essential for competing in today's market, and the foundation of this innovation is code. However, there are widespread cracks in this foundation – lines of bad, insecure, and poorly written code – that manifests into tech debt, security incidents, and availability issues. With Sonar, developers and organizations are empowered to create quality, secure code confidently, whether written by humans or generated with AI.

The Sonar solution, SonarQube, helps prevent code quality and security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it—your internal team or genAI—resulting in more secure, reliable, and maintainable software.

At Sonar, we are driven by a deep belief in our people, a commitment to excellence, and an unwavering dedication to delivery. We operate as a united group where our collective success is the sum of each individual's contributions. Our company culture is driven by the values of CODE: Committed, Obsessed, Deliberate & Effective. This mindset reflects our culture of creativity, collaboration, and pride in the work we do.

Rooted in the open-source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by 7M+ developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.

Sonar is headquartered in Geneva, Switzerland with additional offices in Austin, Texas; Annecy, France; Bochum, Germany, London, England; and Singapore. The company is rapidly growing with over 550 employees!

Join us in our mission to solve the trillion-dollar challenge of bad code!

Why Work With Us

We are a product-first company, all while maintaining a people-first culture. Every employee has the opportunity to grow and learn. We promote from within, provide regular feedback and professional development opportunities, value the right to fail along with respect and kindness and work with team members to achieve their full potential.

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Sonar Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At Sonar, we require employees to come into the office 3 days/week.

Typical time on-site: 3 days a week
Austin, TX

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