Sr Financial Analyst - Marketing at Expedia Group
Vrbo, part of Expedia Group, based in Austin, Texas, is the world’s leading online marketplace of vacation rentals, with sites representing more than 1.5M paid vacation rental home listings throughout 168 countries. Vrbo® offers an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, especially more room to relax, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online.
Vrbo is seeking a Senior Financial Analyst to be part of our Marketing Finance Business Partnering team at its headquarters in Austin, Texas. This team is a part of the worldwide Finance organization, and the role reports to the Director, Marketing Finance, based in London.
The Marketing Finance organization partners with the Vrbo Marketing and Retail organizations to maximize long-term and short-term ROAS (return on advertising spend). Marketing Finance is also responsible for developing reporting, analytical, and forecast capabilities to ensure proper resource allocation strategies and related business decisions that are in-line with company goals and objectives.
This role is charged with being a trusted business partner to the Marketing organization, and in particular the Growth Marketing team. This person will provide financial support for selected areas of the Growth Marketing organization and become a key player in the trading of the business, working with other Finance and Accounting as well as Retail groups, and periodic liaising with the executive leadership team. This includes influencing and driving investment decisions through robust analysis, forecasting, and reporting, with a specific focus on understanding, formulating, and calculating the return on investment for marketing spend and marketing channels
Key areas of responsibility:
Growth Marketing return on investment – In conjunction with business teams, maintain and refine return profile analysis, reporting, and projection models and tools
Ad-hoc Financial modelling, analytics, and business case creation and evaluation
Robust and deep financial analysis and reporting – volume, sales and spend
Partner closely with Marketing, Finance, Business Analytics, and Data Science leaders, their teams, functional leaders, and business teams to ensure proper measurement, alignment and adherence to goals, and completion of key deliverables
Finance support of weekly trading meetings, including current (near real-time) reporting and analysis of marketing performance results, and providing updated outlooks
Lead quarterly and annual planning vis-vis- marketing teams and collaborate closely with FP&A Team
Utilize existing data warehouse(s) and influence future data marts including design, organization, and structure
Proactively identify risk and opportunities and areas for marketing spend investment, constraint, or reallocation across the portfolio of regions, brands, and marketing channels
Inform in-quarter management process for revised outlooks
Lead and influence other cross functional and Marketing team members
Requirements for success/Other qualifications:
Bachelors in Finance, Accounting, or Business, with 8+ years of progressive, related experience
MBA preferred, but not required
Advanced modeling, reporting and forecasting skills with solid experience using Hyperion, Oracle, and Excel
Experience dealing with abstract data and creating return profiles without significant historical data – includes statistical modeling/forecasting. Machine learning and SQL knowledge a plus.
Familiarity with online Marketing channels, CRM programs, and customer segmentation targeted marketing
Proven experience analyzing large volumes of data-with an ability to synthesize it into trends, actionable recommendations, and executive level presentations
A curious individual who is comfortable with and has a demonstrated ability to thrive in a very fast paced environment
Ability to professionally interface with and influence Marketing staff/teams, including Marketing leadership (SVP)
Ability to operate independently and to lead projects with limited oversight
Sound judgement with the ability to influence and make both collaborative and independent decisions