Global Partner Acquisition Marketing Manager

About Us:

Have you ever had the opportunity to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories?

That is what we do here at HomeAway, an Expedia Inc. company. We are the leading vacation rental website in the world with more than 2 million properties listed. We have millions of visitors to our site per year and serve more than one million page views per month. Our mission is to make every vacation rental in the world available to every traveler in the world through our online marketplace and we’re committed to helping families and friends find the perfect vacation rental to create unforgettable travel experiences together.

The Opportunity:

The Global Partner Acquisition Marketing Manager is responsible for meeting and exceeding business objectives for the Acquisition team in the Partner and Product marketing group at HomeAway. Critical to the success of the role includes developing innovative strategies to accelerate new listing growth and exceed new listing goals across the HA network. Due to the entrepreneurial and dynamic nature of our business, we are looking for team members who can operate successfully at a strategic level but who are equally comfortable at a detailed execution level. Our ideal candidate is strategic, adaptable, data-driven, and strongly motivated to contribute in any way possible to the success of the team, our customers and our global initiatives. 

Primary Responsibilities:

- Develop innovative strategies to accelerate new listing growth and exceed new listing goals across the HA network

- Build the marketing global partner acquisition strategy and goals for the next 120 days

- Establish a new group within HA responsible for global acquisition of our owner segment which focuses its efforts on B2C acquisition

- Take the owner acquisition efforts to the next level by establishing winning global playbooks across these segments 

- Create global frameworks and partner with local marketing teams for acquisition activities such as events and destination related partnerships

- Develop and activate testing and innovation strategies into ongoing plans to drive growth partnering with product and retail teams

- Accelerate testing across performance marketing channels partnering with performance marketing on goals and playbooks

- Lead Nurturing 

- Understand, audit, and optimize key touchpoints and communications/tactics to turn leads into new listings from content development to sales support

- Partner closely with Sales teams in Europe and the US to understand gaps, pipelines, and where the marketing team can better support sales

Profile/Skills:

- 5+ years internet, eCommerce experience in a global capacity

- 7+ years of acquisition marketing experience, preferably B2C and B2B

- Proven ability to manage against goals and exceed them

- Proven ability to drive innovation, creating new playbooks for growth 

- Deep expertise and proven success in B2B and B2C acquisition tactics and channels

- Proven success partnering with sales teams in different locations and countries to understand needs and successfully exceed those 

- Ability to step in and audit current approaches and motivate and drive growth by optimizing current efforts and trying new ones

- Strong analytical and communication skills 

- MBA desired

Definition of success:

- Track record meeting/exceeding objectives, locally and globally

- Understanding customer needs better than customers do; customer centric judgment

- Measurable improvements in new listing growth

- Excellent working relationship with partner success, product, and marketing teams

- Motivated team and strong relationships built throughout the organization

Benefits:

- Competitive health and insurance benefits

- Highly competitive salary

- Target annual bonus

- Employee Stock Purchase Plan

- Paid vacation and sick time

- Vacation rental on a yearly basis (taxable benefit)

- Free beverages & snacks

- Frequent company update talks with our leadership team

- Free listing on HomeAway.com

- Stand-up desk

- Casual dress

- Discounted pass for Metro (Rail & Bus)