Director of Marketing, Brand & Social

Location: Austin preferred (Hybrid)

At Sweatpals, our mission is to help people build real connection through movement - and empower the next generation of fitness entrepreneurs.

Backed by a16z Speedrun, Kevin Hart, and other world-class investors, we connect hundreds of thousands of Pals, hosts, and gyms through events, memberships, and social features.

We believe movement should be joyful, social, and inclusive - not just a solo grind. From run clubs and beach pilates to pickleball leagues and cold plunge socials, Sweatpals turns everyday workouts into meaningful social experiences.

We also give local leaders the tools to grow their fitness communities from side hustles to full-time businesses. Hosts use Sweatpals to run their operations, reach new audiences, and build thriving communities.

As we scale, social and brand marketing will play a defining role in turning this mission into a cultural movement.

We’re looking for a Director of Marketing, Brand & Social who blends creativity, strategy, and operational excellence.

You’ll help shape how Sweatpals shows up across cities, guide a small and highly creative team, build meaningful partnerships, and elevate Sweatpals into a category-leading brand.

• Oversee social strategy across national and local channels.

• Ensure our brand voice feels consistent, joyful, and rooted in movement culture.

• Guide content planning, creative direction, and performance review.

• Support both sides of our marketplace: Pals (users) and Hosts (community leaders).

• Manage co-marketing with key partners and top community leaders.

• Build relationships that strengthen the brand and expand our reach.

• Collaborate on storytelling, social campaigns, and integrated moments.

• Own high-impact brand moments across cities and social channels.

• Develop creative concepts that spark conversation, emotion, and engagement.

• Work closely with design and video to ensure Sweatpals stands out visually and culturally.

• Contribute to city launches, host activations, and on-the-ground brand experiences.

• Guide physical brand expression including merch, signage, and event creative.

• Manage and mentor a small team (brand, social, creative).

• Set priorities, establish workflows, and support creative development.

• Collaborate across lifecycle, growth, product, community, and design functions.

• 7+ years in brand, social, or creative marketing within a consumer-facing brand.

• Strong storytelling instincts and experience running high-impact social programs.

• Experience managing junior marketers and collaborating across product, design, lifecycle, and growth.

• Portfolio demonstrating taste, creativity, and execution across formats.

• Bonus: background in fitness, community, wellness, or marketplace environments.

• Deep cultural fluency — especially within Gen Z and millennial audiences.

• Excellent short-form copywriting and brand voice development.

• High creative taste, with strong instincts across design, video, and visual identity.

• Strong understanding of brand and content performance metrics.

• Operationally strong — able to build workflows and systems that scale.

• Comfortable using AI tools to improve processes, ideation, and execution.

• Empathetic, user-centered thinking — you understand what motivates our Pals and Hosts.

• Experience in SEO is a plus.

• Have a strong strategic POV — and know how to turn it into actionable marketing.

• Feel energized owning a brand end-to-end.

• Bring clarity, empathy, and thoughtfulness to cross-functional teamwork.

• Anticipate cultural shifts and know how to translate them into authentic content.

• Balance creative ambition with fast, scrappy execution.

• Care deeply about building community and movement-driven connection.

Celebrate Diversity: We embrace different backgrounds, opinions, and ways of thinking.

Be a Leader: We take initiative, speak up, and drive things forward - no matter your title.

Roll Up Our Sleeves: No job is too small when we’re building something big.

Embrace the Adventure: We stay curious, push boundaries, and see challenges as opportunities.

• Help define the marketing engine of one of the most exciting consumer brands in fitness and community.

• Build work that impacts millions of Pals, hosts, studios, and communities across the country.

• Own cross-channel strategy from day one — everything you build will be seen and felt.

• Collaborate with a team that moves fast, cares deeply, and celebrates big wins together.

• Full medical & dental insurance

• Flexible PTO

• Monthly fitness & wellness allowance

• Team workouts, IRL events, and early access to new Sweatpals tools